We’ve all heard the term by now. There are over 26.7 million blogs out there (technorati.com). But most of us are asking should we do it? Is there a return on the investment of time and money? The first question to answer is – Does the target market you want to influence read blogs? If… Continue Reading Blogging: Is it Right for Your Business?
April 2009
What Is Your Brand?
Successful branding creates a bond with each customer. The following is a way to begin to understand how you can differentiate your business and create an effective and long-term genuine brand. Company Business Brand Kinko’s/FedEx Copies and office supplies Your office Starbucks Coffee The third place Your Company ? ? The chart above is part… Continue Reading What Is Your Brand?