These challenging economic times require us to be thoughtful, open minded and most of all sensitive to the drivers that make your business successful.We’ve been through two recessions since the 80’s and it is clear that the short and long term affects of cutting marketing efforts have proven to be negative. So, then what else… Continue Reading The Magic Seven
May 2009
Don’t Cut Your Nose…
Current economic conditions cause us to re-examine our expenses. It makes for difficult decisions. And it makes perfect sense to trim those expenses that are not critical. However, don’t cut your nose to spite your face. One of the first ‘knee-jerk’ reactions is to cut marketing and advertising dollars. After all, why spend money here… Continue Reading Don’t Cut Your Nose…
Are You Maximizing the Value of Your Website?
I’ve had the experience of prospects calling me while they are viewing my site. In fact one client uses his site, while on the phone, to show prospects and clients exactly what they are buying.Purchasing patterns have changed over the past few years and websites have become a critical element in the sales process. Take… Continue Reading Are You Maximizing the Value of Your Website?
Is Marketing an Investment or an Expense?
The first in a several part series. Most people look at me with a very quizzical expression when I give them my opinion. Accountants will tell you it’s an expense. Most marketing/advertising companies say it’s an investment and precious few actually stand behind those words. One infamous quote comes to mind “Half of all my… Continue Reading Is Marketing an Investment or an Expense?
How do I Determine Which Marketing Tactics are Right for My Business?
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I Determine Which Marketing Tactics are Right for My Business?
Beyond Fresh Paint
Do you think you need to create a new and exciting ad, update the company logo, and/or send a new direct mail piece? Think again. Many times these tactical solutions are superficial at best because no one has taken the time to look internally at some of the barriers which prevent marketing tactics from working.… Continue Reading Beyond Fresh Paint
A Unique Perspective To Remember
Have you every worked with someone you found intriguing, fascinating, inspiring and challenging all at the same time? Imagine looking forward to discussing your ideas and brainstorming with an individual knowing that he would challenge your perceptions, add his own twist and eventually end up with a well thought out and beautifully executed project. I’ve… Continue Reading A Unique Perspective To Remember
A New Way to Measure Marketing
Hi Mitch, as you know, I am very focused on making sure that any marketing efforts we undertake are profitable. However, measuring profitability is sometimes difficult given the nature of some of the marketing tactics we implement. (i.e. Public Relations) Over the past couple of years there has been an increase in the amount of… Continue Reading A New Way to Measure Marketing