While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing… Continue Reading Eight-Point Social Media Marketing Reality Check
August 2011
Stop Hunting, Start Nurturing
Companies typically spend a disproportionate amount of time and money hunting for new customers, often forgetting about their most loyal clients and customers – the 30 percent who purchase with greater frequency and generate the most profit and publicity. Hopefully, you’re able to identify specifically who those valuable customers and clients are. For many companies,… Continue Reading Stop Hunting, Start Nurturing