Many companies have been questioning whether advertising on Facebook is effective, and General Motors Co. has just determined that they, in fact, aren’t. The company has planned to stop advertising on Facebook, revealing that their paid ads have had little impact on consumers, reports the Wall Street Journal. GM will still continue to expand its… Continue Reading GM Pulls Advertising From Facebook, Journal Reports
May 2012
Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers
Now that you know how beneficial Twitter can be for all aspects of your business, how do you grow your followers? Target specific ones. Say, for example, you’re a marketing company. The people more likely to follow you back are those who follow users similar to you. Search for other marketing companies in the Twitter… Continue Reading Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers
Your Site's About Page: Don't Lose This Great Opportunity
Many companies overlook the importance of the About page on their website. When analytics may indicate that it’s one of the most highly visited pages, it’s critical that this page works to your advantage and you’re not losing sales opportunities. Here are some guidelines to follow: Call it an About page. Don’t confuse users with… Continue Reading Your Site's About Page: Don't Lose This Great Opportunity
The Best and Worst Times to Link up in Social Media
Social media is good for business. But often, sending out your links to the vast expanse that is the web can leave you wondering, Did anyone click on them? Did anyone even see them? Link shortening and tracking service bit.ly released results to a study of the best times to post to Twitter, Facebook and… Continue Reading The Best and Worst Times to Link up in Social Media
Using Twitter to Your Advantage: Part 4 – Twitter for Public Relations
Most (if not all) members of the media have personal Twitter accounts. Search for and follow ones that report for news organizations local to your business. Develop relationships with them by retweeting their tweets and @-ing them with relevant links. If you do this enough times (while not bombarding them with information), they’ll see you… Continue Reading Using Twitter to Your Advantage: Part 4 – Twitter for Public Relations