November 2012

Changes By Election Cycles: The Most Powerful Marketing Advice Ever

Change happens fast – if you don’t see them coming and don’t react, you get left behind. The uphill battle to restore your position as a market leader becomes a fight for survival. 
 From one presidential election to another, changes can occur at a dizzying pace. In just four years: 1. Twitter and Facebook… Continue Reading Changes By Election Cycles: The Most Powerful Marketing Advice Ever

Six Elements Your Company's Web Site Homepage May Be Missing


With more and more social media platforms to establish a presence on, it may be easy to forget that the headquarters for your company’s digital or online efforts is your website. As more visitors are drawn to your website, it’s important to understand that you’ve got eight to ten seconds, to not only impress the… Continue Reading Six Elements Your Company's Web Site Homepage May Be Missing


Underestimating the Power of Local Search

Optimizing your website for local search is paramount if you want to be found in Google’s search results within a specific geographical area. Once a user searches for your company and adds geographical criteria, the search then becomes “local” and Google’s geographical algorithm – which of course is a secret – will have a dominating… Continue Reading Underestimating the Power of Local Search

The Small Details of Marketing and the Huge Difference it Can Make

Sure there’s a focus on the heavy artillery of marketing – traditional and online, but the most successful marketing – things that your customer notices the most – are the details. One company that does this well is The Disney Institute. One of the areas that this organization focuses on is the details: the doorknobs,… Continue Reading The Small Details of Marketing and the Huge Difference it Can Make