May 2013

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

Marketing Out Of Whack? Apply Pareto's Principle To Your Business

With the first quarter of the year now completed, we encourage you to examine your company’s efficiencies. What’s working and what isn’t? Where is the most time and dollars being spent and is it resulting in proportionate sales? Applying Pareto’s Principle as a management effectiveness tool can be a stunning awakening or a good confirmation… Continue Reading Marketing Out Of Whack? Apply Pareto's Principle To Your Business

How To Demonstrate Stability And Trust In A Volatile Economy

How To Demonstrate Stability And Trust In A Volatile Economy

Much like what you’re reading now, a monthly newsletter emailed or mailed to your customers is one of the best and most cost-effective ways to remind them of the great products and services you offer. In these tough economic times, your company newsletter demonstrates stability and trust. Customers and clients prefer to align themselves with… Continue Reading How To Demonstrate Stability And Trust In A Volatile Economy

Staying Ahead Of Google: What You Need To Know

Staying Ahead Of Google: What You Need To Know

From the introduction of ultra-high speed Google Fiber in several markets to the exploratory launch of Google Glass, the search engine giant continues to make technological advances. Still, nothing it has done has been more newsworthy than its radical “search” changes. Google continues to confuse the local search landscape with Google+ Local and Google+ Business… Continue Reading Staying Ahead Of Google: What You Need To Know

Fred Candiotti

Fred Candiotti

When you meet Fred, you’ll understand why he’s responsible for overseeing all of our creative and production staff as well as personally servicing our clients. He’s smart. He’s funny. He listens. He learns. He’s savvy. He’s talented. He’s practical. Fred is involved in every project from inception to completion, always demanding a bit more from… Continue Reading Fred Candiotti

Vince Grucci

Vince Grucci

If you were on a deserted island, you’d be safe if Vince were with you. His resourcefulness, reliability, and generosity would enable him to find a solution to any problem. (You’d even survive his humor.) Vince heads the agency and account services and marketing areas. For over 30 years, Vince has been bringing his unique… Continue Reading Vince Grucci

Mitch Tobol

Mitch Tobol

When you think of Mitch, think: energized and energizing, innovative and creative, forward-thinking and inspirational, doable and accountable. Count on Mitch to meet any marketing challenge with intelligent, sensible and valuable strategies that will make your business thrive. Mitch’s broad range of experience includes international work with the New York State Department of Economic Development… Continue Reading Mitch Tobol