January 2016

The B2B Decision Making Process – 3 Factors That Effect the Decision

A critical part of any B2B digital marketing strategy is understanding how to map your B2B customer’s decision making process. The B2B buying process is typically known for having multiple stages that must first clear company approvals, budgets, and strategic necessity placed on the product. By mapping your customers decision making process, you can market… Continue Reading The B2B Decision Making Process – 3 Factors That Effect the Decision