A critical part of any B2B digital marketing strategy is understanding how to map your B2B customer’s decision making process. The B2B buying process is typically known for having multiple stages that must first clear company approvals, budgets, and strategic necessity placed on the product. By mapping your customers decision making process, you can market… Continue Reading The B2B Decision Making Process – 3 Factors That Effect the Decision
January 2016
Is Snapchat Useful For B2B?
When it comes to social media, B2C brands typically have the most leverage with the types of content they can create. Fortunately, the options for B2B companies are rapidly expanding with the rise of digital platforms. For channels like Snapchat, B2B brands will have another opportunity to meet this challenge, and the results have proven… Continue Reading Is Snapchat Useful For B2B?