Garibaldi Group, client of our Long Island web marketing office, wanted to raise brand awareness within the legal community which is a major source of new business opportunities. In order to stand out within the legal world, they needed a web marketing strategy that was unique.
We decided a great web marketing tactic would be to create a listserv resource, so we developed “iLaw”, an online tool strictly for lawyers, to get more visibility and exposure in the legal community.
After only a year and a half, with minimal traditional advertising, iLaw became an integral part of over 1500 attorneys businesses nationwide, providing help and assistance where needed.
Ultimately, iLaw resulted in fantastic awareness for Garibaldi Group. As a result of creating a meaningful service that provides value to lawyers across the country, Garibaldi Group was awarded top honors as a CPA firm as a result of the increased awareness and positive brand experience.