At CGT Marketing we are always looking for new information to help our clients stay up to date on the latest marketing research, stories, tips and techniques. We publish these findings in an ongoing series of articles. Check back regularly for new and updated articles.
Four Red Flags that You Need a New Website
Our website team on Long Island knows that the simple functions of a website are not the only elements that deserve your attention. What is the look and feel of your design? What is the site saying to new visitors who have finally found you? What is it that you want people to do once they’re on your site? The first step in making sure that your website is doing everything it should is to determine whether or not you need a redesign.
Four Red Flags That You Need a New Website
1) Your Site Hasn’t Changed in a Year or More
If you have old, stale and outdated information on your website, you’re sending the message that you have either stopped growing and changing as a business or that you don’t care about how a potential customer encounters your presence on the web. For the same reason you would sweep, restock and improve an actual brick and mortar business, you should improve, adjust and refresh your website constantly. Even small changes like blog updates and new photographs will let customers know that you’re constantly improving and you’re ready for their business. The search engines also take note of how often your site is updated when they attempt to weigh your site for rankings.
2) Your Site was Designed Completely in Flash
As cool as they are and as great as they look, Flash sites are simply not useful for on-line businesses. The number one reason to avoid Flash is that it’s not searchable. Google doesn’t speak Flash very well. And if Google doesn’t know about your site, chances are that no one else will, either. That should be reason enough — but if you need another reason, customers are frequently driven away because they don’t want to bother with updating the right plug-in. In addition, Apple products such as the iPhone and iPad can’t even display Flash. There are some applications where Flash is appropriate, but in most cases a flash site is working against you.
3) Your Website is Difficult to Update
Even if your site looks great and does what you want it to, if you are unable add updates, new photos, and fresh content immediately and simply, your website is fighting against you. The web is a flowing river of information, not a stagnant pond. Any barrier between you and updating your website is a barrier between you and potential customers. There are many content management systems such as Word Press, Joomla and Drupal that make adding new information very convenient — and if you don’t have an easy-to-use CMS yet — you need a new site.
4) Your Website is Not Mobile Phone Friendly?
More and more people are browsing the internet on mobile phones and PDA’s — gone are the days when online shopping is done from desktop computers alone. If your website isn’t mobile ready, it is becoming less and less attractive to customers every day. More and more businesses are running two sites simultaneously — a conventional one and one designed purely for mobile use.
CGT is a comprehensive marketing resource for local, regional and global advertising needs such as print, packaging design and quality designs for websites. In Long Island, CGT has been helping mid-size companies focus their brands and redesign their websites. As a New York Ad Agency, CGT is making a name in multi-lingual marketing and corporate ID.