3 Tips for SEO on Long Island
Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm changes and competitors making changes to upend the search results pages, but on Long Island, SEO has its own unique set of challenges. There are a myriad things that can make successful SEO difficult for local businesses, but also present opportunities to reach more customers and stand out in search results.
Why SEO on Long Island Is Different
Long Island SEO is a bit different than other areas because of the way that users search. By far the most common way that users is search is no different than anywhere else in the USA. When searching for a plumber, most users will type in “plumber” or “plumber near me”. In this search Google will ascertain where the searcher is located, and deliver results from nearby businesses.
The big difference for Long Island is that customers frequently add the words “Long Island” to their searches. For example, customers looking for basement waterproofing might search “Basement Waterproofing Long Island” or “Long Island air conditioner repair” – and in each case Google treats this much differently than just a “Basement Waterproofing” search.
This “Long Island” search acts differently than other searches and has the biggest opportunity. Instead of searching immediately nearby, Google treats the search very literally and often returns search results that show the whole island – from Queens to Montauk (not just Nassau County and Suffolk County). In these search results Google evaluates a number of different factors to decide who to show on the first page.
Because of the way Google treats this search, businesses have an opportunity to improve their traffic from searches on Long Island.
Tips for SEO on Long Island:
- Include Long Island in your website content. If people are going to search with the term “Long Island” in their search, Google will look at websites and determine which sites are most relevant for “Long Island”. To help Google understand your business you should add references to Long Island in key places on your website (meta tags, body text other places).
- Seek links from other Long Island businesses. Another way Google determines relevance for “Long Island” searches is looking at which sites link back to your business. If Google sees links from other Long Island Businesses point to your business that is a strong clue that your business is relevant for a “Long Island” search. Even better, if a business links to you and adds a qualifier like “long island plumber”, that is an even stronger businesses relevance signal to Google. How can you do this? Seek local links from other businesses you work with, become a sponsor of a 5K, participate in charity events that link back to businesses and find ways to get mentioned in local newspapers.
- Write Blog content to make it specific to Long Island. What about Air Conditioning, Plumbing, or Healthcare that is unique to Long Island? What are common Long Island issues that you have to deal with that might not be true in other parts of the country? Some examples could be “best types of Roofs for Long Island”, “Popular outdoor decks on Long Island”, “Waterproofing a home on Long Island” etc. These blog post should be informative, and should be relevant to Long Island as opposed to any old blog post that would be good for any part of the country.
Implementing these tips can help you become more relevant for common ways that users are searching on Long Island, and by doing so, you can increase your traffic from Long Island customers and provide a better overall user experience. These tips should be fairly easy to implement. Just a few small changes to your site can make a big difference in your search rankings.