Shea Moisture is a leading manufacturer and supplier of beauty products for adults and babies. The company has been growing, and continually gains large numbers of extremely loyal customers. Their expanding line of products contain only natural ingredients and receive rave reviews from both critics and users.
Their customer base is extremely loyal and vocal. Social media is a major part of the brand’s outreach. Keeping up with this audience and keeping the brand’s commitment to quality and customer satisfaction is a major undertaking. The company expressed a desire to grow the audience on social media while keeping engagement levels and quality the same.
CGT Marketing’s Social Media Team has grown Shea Moisture’s social media presence over 135% since taking over the account in mid-2014. From Facebook and Twitter community management to crafting and designing posts, CGT Marketing handles the brand’s ongoing, daily management, seven days a week. And while Shea Moisture’s social media footprint is now over 1,000,000, we have dramatically increased engagement across all channels providing best in class service.