The most successful social media campaigns start off with a well thought out strategy.
Social Media without a strategy is destined for failure. At CGT Marketing we first take the time to learn about your target market – find out who they are, what they think, where they spend their time online and what types of messages they respond best to. We then develop a social strategy consistent with your business goals and objectives.
The most effective social media campaigns are executed with the thought that you’re posting what your customers and target market want to hear, not what you want to sell. Consideration must be given to the channel – which social media network to use, and to what time the message should be sent, the content of that message, as well as the frequency, media type, and call to action. Whether it be for business-to-business or for business-to-consumer, for targeting the nation or just locally like Long Island, our social media team will follow a well-developed plan to create and execute a winning social strategy.