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Social Media Community Management Guidelines

Social Media Community Management Guidelines

To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines

Online Influencers to Follow New Disclosure Guidelines

Online Influencers to Follow New Disclosure Guidelines

This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines

14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows

14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows Tradeshows Marketing

As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows

Your Current Marketing Efforts Can Hurt or Help

Your Current Marketing Efforts Can Hurt or Help Marketing

Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help

Spending the Right Amount on Your Marketing is a Challenge

Spending the Right Amount on Your Marketing is a Challenge Marketing

Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge

Is Your B2B Marketing Really Effective?

Is Your B2B Marketing Really Effective? Marketing, B2B, B2B Marketing

As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?

Is Social Media a Relevant Tool for B2B Marketers?

Is Social Media a Relevant Tool for B2B Marketers? social media

To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?

Top 5 B2B Marketing Tips on Promoting Your Services

Top 5 B2B Marketing Tips on Promoting Your Services

The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services

What is the Right Balance of Print and Digital for Manufacturing Companies?

What is the Right Balance of Print and Digital for Manufacturing Companies?

How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?

How to Find the Right Influencers for Your Beauty Brand

How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand

Top 5 Myths: Hiring an Agency vs. In-House Marketing

Top 5 Myths: Hiring an Agency vs. In-House Marketing

Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing

How to Maximize Your B2B Efforts During the Holiday Season

How to Maximize Your B2B Efforts During the Holiday Season

December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season

5 Modern-Day B2B Marketing Tips For Manufacturers

5 Modern-Day B2B Marketing Tips For Manufacturers B2B Decision Making factors

Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers

How to Create a Content Driven Marketing Strategy

How to Create a Content Driven Marketing Strategy

Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy

The Ultimate Guide to Generational Marketing: Generation X

The Ultimate Guide to Generational Marketing: Generation X

Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X

5 Tips for Successful Blogging

5 Tips for Successful Blogging 5 tips for successful blogging

Whether you’re a B2B, B2C or B2[insert letter here], blogging is an excellent marketing tool that more marketers should be taking advantage of. We have compiled a list of reasons and helpful tips that can get you successfully blogging today. Reasons why you should blog… Helps with SEO ranking. Blogging may lead to a thought… Continue Reading 5 Tips for Successful Blogging

The Ultimate Guide to Generational Marketing: Baby Boomers

The Ultimate Guide to Generational Marketing: Baby Boomers Baby Boomer Marketing

Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we… Continue Reading The Ultimate Guide to Generational Marketing: Baby Boomers

What B2Bs Should Know About Marketing Automation

What B2Bs Should Know About Marketing Automation

We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information… Continue Reading What B2Bs Should Know About Marketing Automation

What B2B Marketers Need to Know About GDPR

What B2B Marketers Need to Know About GDPR

In the past couple of weeks, if you logged into your social media accounts, checked your emails or visited any website, you most likely saw a pop-up window or received a message saying something about GDPR.  As a B2B Marketer, here is what you need to know: What is GDPR? Well, what exactly is it?… Continue Reading What B2B Marketers Need to Know About GDPR