advertising

Introducing Workplace by Facebook

Introducing Workplace by Facebook

Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook

Is Holiday Marketing for B2B Companies Too?

Is Holiday Marketing for B2B Companies Too?

The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?

How Millennials are Changing the Business-to-Business Marketing Game

How Millennials are Changing the Business-to-Business Marketing Game

A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game

15 New Rules for Successful Marketing

15 New Rules for Successful Marketing

  It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing

5 Reasons Why Most Company Advertising Campaigns Fail

5 Reasons Why Most Company Advertising Campaigns Fail

A failed advertising campaign will not only have a negative impact on your brand image, it could set your company far back financially. Regardless of what stage you’re in with developing your campaign, it’s important to thoroughly evaluate it and avoid common mistakes. Here are five reasons why most company advertising campaigns fail: Reason #1:… Continue Reading 5 Reasons Why Most Company Advertising Campaigns Fail

Print Advertising is Not Dead – 5 Reasons

Print Advertising is Not Dead – 5 Reasons

One major myth we often hear is that Print Advertising is dead. To say that print advertising is dead is like saying brick and mortar stores are dead. We all know that simply is not the case. In reality, print advertising can be an effective way of reaching out to more potential customers. In this… Continue Reading Print Advertising is Not Dead – 5 Reasons

Social Media & Search Marketing Trends for 2016-2017

Social Media & Search Marketing Trends for 2016-2017

Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017

Google Testing +Post Display Ads

Google Testing +Post Display Ads

It was only a manner of time that Google would introduce ads into its Google+ social network. Which is what happened this week, announced on Google+ by Product Manager of Social Ads at Google, Eran Arkin. Testing has begun on what’s called +Post ads for a group of brands including Toyota, RITZ Crackers and Cadbury.… Continue Reading Google Testing +Post Display Ads

Oreo Cookie Balls Holiday Commercial: Why It's a Success

Oreo Cookie Balls Holiday Commercial: Why It's a Success

Have you seen the Oreo Cookie holiday commercial? It’s here, for your viewing pleasure. We at CGT have watched it, shared it and joked about it. And here’s what makes it a success: It doesn’t take itself too seriously. Hip hop artist Jinx raps in the background, as cartoon Oreo cookie balls dance around. It’s… Continue Reading Oreo Cookie Balls Holiday Commercial: Why It's a Success

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The big news in the marketing world is the mega-merging of two ad agency giants – Publicis and Omnicom, forming the largest advertising agency on the planet. The executives have said that combining the agencies into a vast giant will help clients be “more nimble” in an advertising environment that’s constantly changing. Nimble? We want… Continue Reading The Merger of Two Giant Ad Agencies – Why We're Not One of Them

Fred Candiotti

Fred Candiotti

When you meet Fred, you’ll understand why he’s responsible for overseeing all of our creative and production staff as well as personally servicing our clients. He’s smart. He’s funny. He listens. He learns. He’s savvy. He’s talented. He’s practical. Fred is involved in every project from inception to completion, always demanding a bit more from… Continue Reading Fred Candiotti

Vince Grucci

Vince Grucci

If you were on a deserted island, you’d be safe if Vince were with you. His resourcefulness, reliability, and generosity would enable him to find a solution to any problem. (You’d even survive his humor.) Vince heads the agency and account services and marketing areas. For over 30 years, Vince has been bringing his unique… Continue Reading Vince Grucci

Mitch Tobol

Mitch Tobol

When you think of Mitch, think: energized and energizing, innovative and creative, forward-thinking and inspirational, doable and accountable. Count on Mitch to meet any marketing challenge with intelligent, sensible and valuable strategies that will make your business thrive. Mitch’s broad range of experience includes international work with the New York State Department of Economic Development… Continue Reading Mitch Tobol

Once Upon A Time: If Your Company Could Tell A Story

Everyone knows the famous phrase, “Once upon a time.” Being told stories as kids leaves an ever-lasting impression. Businesses are finally realizing that stories are an important part of a marketing plan because they’re memorable. A well-communicated, interesting story about your company lasts longer than a typical ad or a brochure. If your company could… Continue Reading Once Upon A Time: If Your Company Could Tell A Story

The Importance of Evaluating Your Advertising Campaigns

Prior to the internet age, it was difficult to know whether your advertising was working – you’d have to stop the campaign and then you’d really find out. Today is much different. Companies are in a race to obtain and nurture the best sales leads possible. To achieve that, advertising is focused on multi-platform usage,… Continue Reading The Importance of Evaluating Your Advertising Campaigns

Didn't Buy a Super Bowl Ad? Why You May Be Smarter and Richer For It.

Didn't Buy a Super Bowl Ad? Why You May Be Smarter and Richer For It.

Wish you were one of those advertisers bathing in the glory of one of those $4 million ads that aired during the big game? Actually, you’re probably smarter and richer for not doing it. Investing $4 million in a 30-second TV commercial (plus the huge production costs) is not a sound investment for your business… Continue Reading Didn't Buy a Super Bowl Ad? Why You May Be Smarter and Richer For It.

Why Your Company Needs to Write its Own Top-Ten List


There’s a reason that people are fascinated with lists: They’re easy to read, easy to remember and easy to talk about. Lists play an important role in your company’s marketing efforts by educating people in an easy format about the value of your product or service. Does your company have a top-ten list of the… Continue Reading Why Your Company Needs to Write its Own Top-Ten List


Essential Thinking About Your Competition

Sustaining a successful business includes knowing everything about your competition. Most companies don’t take the time to truly think about their competition, and that’s a huge mistake – and a potential risk of your customers flocking to competitors for something you weren’t aware of. When it comes to your competition, there are three issues to… Continue Reading Essential Thinking About Your Competition