May 14, 2012

Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers

Now that you know how beneficial Twitter can be for all aspects of your business, how do you grow your followers? Target specific ones. Say, for example, you’re a marketing company. The people more likely to follow you back are those who follow users similar to you. Search for other marketing companies in the Twitter… Continue Reading Using Twitter to Your Advantage: Part 5 – Growing Twitter Followers

Your Site's About Page: Don't Lose This Great Opportunity

Many companies overlook the importance of the About page on their website. When analytics may indicate that it’s one of the most highly visited pages, it’s critical that this page works to your advantage and you’re not losing sales opportunities. Here are some guidelines to follow: Call it an About page. Don’t confuse users with… Continue Reading Your Site's About Page: Don't Lose This Great Opportunity