While most companies focus on marketing their products and services, many are missing a huge opportunity by not marketing themselves as a great company for employees. Talented people naturally want to work for great employers, and those who appreciate their employees. Furthermore, customers prefer to purchase products and services from companies that tell the story… Continue Reading Marketing Your Company As a Great Employer Can Bring Huge Dividends
October 25, 2012
The Best Research: The Gold Is in Discovering What You Don't Know
It’s easy for businesses to conduct research asking their own customers to rate their experiences. If you’re a successful business, you’ll likely get information you already know. While it’s good to have this information confirmed by your customers and clients, it won’t necessarily help you increase your business; you still have to find out why… Continue Reading The Best Research: The Gold Is in Discovering What You Don't Know
The Clue Train Manifesto: Not Too Late to get Onboard
In 1999, The Cluetrain Manifesto documented what businesses would have to do to become successful in the new digital era. With the Cluetrain’s 95 Theses, it’s easy to identify – 12 years later – which companies are on track and which have derailed. Here are 10 of those 95 key points. Determine if your company… Continue Reading The Clue Train Manifesto: Not Too Late to get Onboard