August 15, 2013

Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

With Google’s frequent algorithm changes; it pays to constantly fine-tune your website’s SEO. More than 300 elements determine where Google will rank your site; here are twelve factors that may send your site to the penalty box with a fatal drop in ranking: 1. Missing a sitemap.xml page 2. Excessive use of the H1 tag… Continue Reading Twelve Reasons Google Penalizes Your Website and Drops Your Rankings

Has the Internet Made Business-to-Business Marketing Ineffective?

Has the Internet Made Business-to-Business Marketing Ineffective?

Has the Internet made your company “marketing lazy” when doing business with other businesses? Your answer may be “no,” but maybe you’re in denial. It’s easy to exchange snippets of conversation by email and hope that a document with your product spec sheet gets received, but when it comes to the B2B category, “everything old… Continue Reading Has the Internet Made Business-to-Business Marketing Ineffective?

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The Merger of Two Giant Ad Agencies – Why We're Not One of Them

The big news in the marketing world is the mega-merging of two ad agency giants – Publicis and Omnicom, forming the largest advertising agency on the planet. The executives have said that combining the agencies into a vast giant will help clients be “more nimble” in an advertising environment that’s constantly changing. Nimble? We want… Continue Reading The Merger of Two Giant Ad Agencies – Why We're Not One of Them