– What exactly IS web marketing? Web marketing is basically promoting your business, or product, through various channels on the internet. These can include banner ads or the mention of your company/product on commercial websites, informational websites, social media sites, etc. There are also more advanced options such as retargeting and behavioral web marketing which… Continue Reading How & Why Web Marketing Works
May 19, 2014
A New Way to Measure Marketing.
Over the past couple of years there has been an increase in the amount of information about ROI and marketing. There are books with several complex methods that would make accountants drool. Unfortunately most businesses cannot (or will not) afford the expense of figuring it out. This is an area that small to midsize businesses… Continue Reading A New Way to Measure Marketing.
What Is Your Brand?
Successful branding creates a bond with each customer. The following is a way to begin to understand how you can differentiate your business and create an effective and long-term genuine brand. Company Business Brand FedEx Office Copies and Office Supplies Your Office Starbucks Coffee The Third Place Your Company ? ? The chart above is… Continue Reading What Is Your Brand?
How do I determine which marketing tactics are right for my business?
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I determine which marketing tactics are right for my business?
An interview with CGT Marketing: A Long Island, New York Ad Agency
1. How does a Long Island ad agency compete with a New York ad agency? Long Island ad agencies have the same qualifications and knowledge base and draw from the same talent pools as New York advertising agencies. Typically large companies with many consumer products require huge ad agencies — which are located in Manhattan.… Continue Reading An interview with CGT Marketing: A Long Island, New York Ad Agency
Off to the Wild Blue Yonder!
Bill started taking pilot lessons. He expects to complete the training and become an FAA approved IFR licensed pilot. No worries, he said he will not wear the red scarf.