Everyone can probably think of an example of when a brand revised its logo and the results were… less than stellar. Fortune Magazine reported recently on Airbnb’s new logo, which some have compared “to a triangular paperclip or, even more crudely, to certain female anatomy,” according to the story. The story also lists several more… Continue Reading When Logos Go Wrong
August 20, 2014
Reevaluate Your Social Strategy
By now you have most likely – or hopefully, anyway – been implementing a social media campaign for at least a year or so. But just like any good marketing campaign, your social strategy needs to be reevaluated every once in a while, to make sure it’s working the way you need it to. Here… Continue Reading Reevaluate Your Social Strategy