In a world where marketers are constantly trying to get whatever advertising space possible, it can be very hard to get noticed. So, a number of companies have tried techniques that can be described as…unique. There are articles devoted to the subject, known as “Offbeat Marketing.” It’s seen as the “next big thing” by many.… Continue Reading Offbeat Marketing
October 24, 2014
Budweiser Tugs at Heartstrings, Goes Too Far?
We’ve all heard about ad campaigns that go too far – and we think Budweiser’s latest anti-drinking and driving spot in that category. The spot (watch it on AdAge here) focuses on a man coming home with a puppy, and then how the two bond over time to become the best of friends. About halfway… Continue Reading Budweiser Tugs at Heartstrings, Goes Too Far?