December 3, 2015

Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level

Predictive analytics is no new concept. It has already been useful in electing presidents, discovering new environmental resources, assessing health risks and targeting potential customers. It is a type of data mining that uses algorithms, existing statistics, and pattern recognition methods to forecast future outcomes. New data intelligence technologies are making predictive analytics more efficient… Continue Reading Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level

B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results

The success of B2B SEO can hinge on crucial factors such as your specific business goals, words that are relevant to your audience, and adequate search volume. It is also important to keep in mind your audiences’ buying stages and purchasing roles along every step of the process. This can make B2B keyword research a multifaceted… Continue Reading B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results