There are many aspects that make up a successful mobile marketing campaign. And before you think that B2Bs cannot benefit from these strategies, think again. There are many parts of the B2C marketing industry that B2Bers can most definitely take advantage of, and we have gathered them here: Mobile Video Video marketing is one of… Continue Reading Yes, B2Bs Can Benefit From Mobile Marketing
April 10, 2018
Retargeting Tips for Modern-Day B2B Marketing
You’ve probably heard of the term ‘retargeting’ before, but what exactly is it? Retargeting is an online marketing tactic where advertising is targeted to potential customers based on their Internet history. It uses cookie-based technology to anonymously follow consumers as they browse through the web. Unlike B2Cs who typically retarget ads displaying products that you… Continue Reading Retargeting Tips for Modern-Day B2B Marketing