SEO (search engine optimization) is a critical part of the buyer’s journey and often the primary source of website traffic. It will:
- Help people find your business in a Google search.
- Earn your brand higher rankings via Google.
- Allow your business to build greater trust and credibility.
- Increase exposure to potential customers.
- Ultimately boost traffic and conversions.
If you want your company to be found on Google, it’s time to step up your SEO game.
In fact, as per B2B Digital Marketers, 71% of B2B researchers begin their research with a Google search, and B2B buyers typically consume between three and seven pieces of content before speaking to a salesperson.
SEO is extremely important for your B2B business. Here are 6 tips that work:
1. Add keywords on your website and in your content.
First, start by learning about what’s most important to your audience. Stay on top of industry trends and be aware of the discourse within your industry. What are people talking about? What are some commonly used keywords and phrases?
Some helpful free resources for keyword research include:
Whether it’s a product description or FAQ page, using popular keywords in your writing can help drive traffic to your website. Seamlessly weave high-ranking keywords into your writing where it makes sense – don’t try to force them to fit.
2. Start a company blog.
A business blog is a great way to build a better SEO strategy.
Integrating relevant keywords and phrases can help your content be found via a Google search.
Write instructional, explanatory blogs that seek to answer your target audience’s questions. What are they asking Google?
If you need help coming up with content ideas, see what questions your target market is asking in the sales process as well as in the comments section of your blog, on social media, and via direct messages.
3. Locate long-tail keywords via Google “Suggest.”
One way to discover what people in your industry are searching is to use Google “Suggest.”
When you start typing a word, phrase, or question into Google, it automatically provides a list of suggestions based on what’s most frequently searched/asked.
This can help you determine proper long-tail keywords to use on your website and in content. A long-tail keyword is anything consisting of three words or more – they have a lower number of monthly searches, making them easier to rank for.
4. Make sure your website offers a positive user experience.
Prioritize your website and meet the expectations of today’s B2B buyers. What your visitors encounter will determine whether or not they want to do business with you. This can be accomplished through using images that relate to your target market, the language they use, and the information they commonly want is only one click away.
In addition, we found that speed is a critical factor in rankings. A slow website can hurt your Google rankings as buyers will leave and likely turn to a competitor. Your website home page should be fast, loading in less than three seconds.
5. Update old pages to maintain relevancy.
It’s important that your customers can locate what they are looking for on your website. The information should be easy to find, easily digestible, and up-to-date.
Updating product pages/product descriptions, your FAQ page, and outdated blogs will ensure your copy is up-to-date and optimized for search. The bonus is that Google loves fresh content.
6. Create an FAQ page.
Including an FAQ page on your website can help increase the chance of people finding you in their Google search.
Compile a list of the most frequently asked questions, create clear and concise answers to each question, and include keywords that relate to your business/industry. Be sure to use a layout that’s user-friendly.
Stepping up your SEO game can ultimately help you achieve a better click through rate and conversion rate.