Asking the Right Question: What is Your Business Problem?

Compared to four years ago, there are a myriad of solutions to challenges that businesses face in managing and increasing market share. The choices can be overwhelming; the wrong ones can be disastrous.

The best “million-dollar idea” won’t solve the problem unless you understand the issues. This leads to the question, “Which problem-solving stage comes first – strategy or creative?”

Problem-solving doesn’t come with the biggest and best idea. It comes with understanding the problem and answering the right question: “What is the problem and what’s it going to take to solve it?” The answer becomes the foundation of a well-written strategy – and leads to the best solutions available in establishing a direction for growth.

What is your business problem and what’s it going to take to solve it?