Meta Description…a Secret to Google Success

While having your company listed on Google is great, the challenge is to get users who have found your listing, to click-through and actually visit your website. This doesn’t always happen and the prime reason could be due to an ineffective meta description tag that Google extracts and uses as a summary of your website’s… Continue Reading Meta Description…a Secret to Google Success

Using QR Codes as Marketing Tools

With the increasingly popularity of smartphones, QR (Quick Response) Codes are ready to go mainstream and play an important role in linking your customers and clients to valuable digital content via their smartphone. Manufacturing companies are putting QR codes on their catalogues and packaging to provide additional selling information or instructions. Retailers and service companies… Continue Reading Using QR Codes as Marketing Tools

Where the Conversations Really Take Place

Where do conversations take place? You may be surprised to learn that 90 percent of conversations occur offline and the remaining 10 percent online. Despite the hype surrounding social media and the heavy use of Facebook and Twitter, the fact is that only a minimal amount of all conversations occur on social media sites! This… Continue Reading Where the Conversations Really Take Place

The Ten Best Ways to Position Your Company for Success in 2012

1. Focus On Selling High Profit Products And Services Don’t be deceived by success in percentages. Focus on selling products and services that have a high profit return in dollars, as opposed to a profit return in percentages. 2. Focus On Your Team Build a championship team that’s going to survive and win despite this… Continue Reading The Ten Best Ways to Position Your Company for Success in 2012

Is Mobile Marketing Right for Your Company?

With mobile marketing being hyped as “the next big thing” for every business category, the question remains, “Is it for real, is it for you and how deeply should you participate?” The answer comes in knowing if your customers will seek out information about your company using their smartphones – much like fifteen years ago,… Continue Reading Is Mobile Marketing Right for Your Company?

The Secret to Successfully Using Facebook and Twitter

Facebook and Twitter are important elements in any social media campaign. Using it successfully requires some thought and careful planning. Following are some really good tips: • Crafting a message is the most important element of any advertising campaign. The copy has to be original, creative, memorable and engaging –with a call to action. Without… Continue Reading The Secret to Successfully Using Facebook and Twitter

Why YouTube Videos Should Be Part of Your Marketing Plan

Initially tagged as the renegade of the Internet world, YouTube has become an important part of today’s new media landscape and an essential element of your marketing plan. YouTube provides a valuable medium for all companies to showcase products and services – at no cost to you. According to ComScore.com, 25 percent of YouTube users… Continue Reading Why YouTube Videos Should Be Part of Your Marketing Plan

What’s Missing in Your Marketing?

Not getting enough leads? Are the quality of leads you are receiving suffering? With the promise of social media and a new lower cost method of communicating with your prospects and customers…many companies are flocking to this new media expecting a rush of fans, followers and business opportunities. Why doesn’t this happen? Let’s look at… Continue Reading What’s Missing in Your Marketing?

Six Essential Google Analytics Web Metrics to Track

Understanding the behavior and movements of a website user has become easier. Drill-down metrics can track every click made on your website. Here are six essential metrics to help determine if your website is successfully attracting potential customers and to understand their movements on your site: Bounce Rate: How many people visit your home page,… Continue Reading Six Essential Google Analytics Web Metrics to Track

Eight-Point Social Media Marketing Reality Check

While there may be a place for social media marketing in your sales-building plan, businesses of every sector continue to jump on the social media bandwagon believing it offers a way to easy profits. To put all of the hype into a grounded perspective, here is our Eight-Point Social Media Reality Check: Social media marketing… Continue Reading Eight-Point Social Media Marketing Reality Check

Stop Hunting, Start Nurturing

Companies typically spend a disproportionate amount of time and money hunting for new customers, often forgetting about their most loyal clients and customers – the 30 percent who purchase with greater frequency and generate the most profit and publicity. Hopefully, you’re able to identify specifically who those valuable customers and clients are. For many companies,… Continue Reading Stop Hunting, Start Nurturing

What Can Marketing Learn From Egypt?

It has been reported that the Egyptian revolution was conceived, planning and implemented using Facebook. Over 5 million Egyptians created Facebook accounts. Actually what their 18 day revolution teaches us, from a marketing/communications viewpoint, is that communities can be a very powerful tool. Facebook now rivals Google as the number one visited site. Large brands… Continue Reading What Can Marketing Learn From Egypt?

Will Facebook and Twitter Go the Way of Digg and Myspace?

In a recent NY Times article “Can Digg find it’s way in the crowd?” It is clear that Digg, a social site that allows visitors to ”Digg” articles, is struggling. Their domestic audience has shrunk. This brings to mind a recent conversation I had with a friend. We were discussing social media (gee what a… Continue Reading Will Facebook and Twitter Go the Way of Digg and Myspace?