Every day you and I are being told about some incredible example of how social media helped a company. It is certainly a hot button topic amongst the media. Like any topical story there is some misinformation being disseminated. To help you decipher fact from fiction here are some social media myths and truths we… Continue Reading Social Media: Myths vs truths
Overwhelmed by Social Media?
Not sure what to do or what to use? If you feel this way, here some helpful tips we’ve learned and developed over the past couple of years. Accept the fact you will never catch up. Social media and all the applications available are exploding at a rate that’s faster that we can ingest. It’s… Continue Reading Overwhelmed by Social Media?
New Survey on B2B Decision Makers
Here are the results of our findings: 1. To find product/industry information: 59% still read print trade magazines 64% go to trade magazine’s websites to find product/industry information. 98% will search the internet to find product/industry information. 63% read direct mail 22% refer to social media (blogs, networking sites) 2. As compared to a year… Continue Reading New Survey on B2B Decision Makers
How to Use Digital and Social Media to Get Business Now!
I’ve put together a exciting new workshop/seminar that can help your business. With all the talk about social media, I felt it was time to offer some clarity and direction. I hope you can join me on April 13th for: How to use Digital and Social Media to get business now! With the increasing pace… Continue Reading How to Use Digital and Social Media to Get Business Now!
Ad Agency Long Island, New York
The Perfect Fit— Where client and agency align for success. CGT Marketing is a resourceful, full-service business-to-business advertising and marketing agency specializing in developing and implementing customized, results-oriented programs for mid-size and larger companies. Our colleagues and clients recognize us as one of the outstanding ad agencies in Long Island. From strategic planning to the… Continue Reading Ad Agency Long Island, New York
Twitter Schmitter
Is Twitter right for you? All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of… Continue Reading Twitter Schmitter
Upcoming Seminar by CGT Marketing – Using Social & Digital Media to Generate Business Now!
January 19, 2010 90 minute workshop 8:00am – 9:30am Designed for companies that sell to other business. Workshop will cover strategy, tips and methods for creating business. $49 includes materials and continental breakfast. Click here to email for more information: info@cgtmarketing.com Seminar given by Mitch Tobol of CGT Marketing http://cgtmarketing.com/marketing-u.htm
Social Media at Work
There has been more and more talk lately about employee use of Social Networking sites during the workday. There are two sides to this coin – using social media tools (Twitter, LinkedIn and Facebook) for real business related activity and using them strictly for personal interest. The ‘Pro’s’ Social Networking sites can actually be effective… Continue Reading Social Media at Work
New York Advertising Agency – CGT Marketing – Presenting Upcoming Seminar – Leveraging LinkedIn – November 17, 2009
Join us for an informative 90 minute workshop titled, “7 Steps to Success with LinkedIn” November 17, 2009 8:00AM-9:30AM The Huntington Hilton 598 Broad Hollow Road Melville, New York 11747 631-845-1000 By now, just about everyone has logged on or heard of LinkedIn. This business/social networking site has hundreds of thousands of users every day.… Continue Reading New York Advertising Agency – CGT Marketing – Presenting Upcoming Seminar – Leveraging LinkedIn – November 17, 2009
"CGT Marketing U" Presents Upcoming Law Firm Marketing Seminar Given By Mitch Tobol
Marketing for Law Firms September 23, 2009 In the New Paradigm, Panel discussion sponsored by Israeloff, Trattner & Co., CPAs at the Miller Ridge Inn, Jericho, NY, Attorneys only, 2 CLE credits, registration required, contact Lisa Waterman at waterman@israeloff.com To see all upcoming marketing seminars visit our link here: CGT Marketing Seminars. Marketing companies love… Continue Reading "CGT Marketing U" Presents Upcoming Law Firm Marketing Seminar Given By Mitch Tobol
Letting Go
Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message… Continue Reading Letting Go
The Magic Seven
These challenging economic times require us to be thoughtful, open minded and most of all sensitive to the drivers that make your business successful.We’ve been through two recessions since the 80’s and it is clear that the short and long term affects of cutting marketing efforts have proven to be negative. So, then what else… Continue Reading The Magic Seven
Don’t Cut Your Nose…
Current economic conditions cause us to re-examine our expenses. It makes for difficult decisions. And it makes perfect sense to trim those expenses that are not critical. However, don’t cut your nose to spite your face. One of the first ‘knee-jerk’ reactions is to cut marketing and advertising dollars. After all, why spend money here… Continue Reading Don’t Cut Your Nose…
Are You Maximizing the Value of Your Website?
I’ve had the experience of prospects calling me while they are viewing my site. In fact one client uses his site, while on the phone, to show prospects and clients exactly what they are buying.Purchasing patterns have changed over the past few years and websites have become a critical element in the sales process. Take… Continue Reading Are You Maximizing the Value of Your Website?
Is Marketing an Investment or an Expense?
The first in a several part series. Most people look at me with a very quizzical expression when I give them my opinion. Accountants will tell you it’s an expense. Most marketing/advertising companies say it’s an investment and precious few actually stand behind those words. One infamous quote comes to mind “Half of all my… Continue Reading Is Marketing an Investment or an Expense?
How do I Determine Which Marketing Tactics are Right for My Business?
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I Determine Which Marketing Tactics are Right for My Business?
Beyond Fresh Paint
Do you think you need to create a new and exciting ad, update the company logo, and/or send a new direct mail piece? Think again. Many times these tactical solutions are superficial at best because no one has taken the time to look internally at some of the barriers which prevent marketing tactics from working.… Continue Reading Beyond Fresh Paint
A Unique Perspective To Remember
Have you every worked with someone you found intriguing, fascinating, inspiring and challenging all at the same time? Imagine looking forward to discussing your ideas and brainstorming with an individual knowing that he would challenge your perceptions, add his own twist and eventually end up with a well thought out and beautifully executed project. I’ve… Continue Reading A Unique Perspective To Remember
A New Way to Measure Marketing
Hi Mitch, as you know, I am very focused on making sure that any marketing efforts we undertake are profitable. However, measuring profitability is sometimes difficult given the nature of some of the marketing tactics we implement. (i.e. Public Relations) Over the past couple of years there has been an increase in the amount of… Continue Reading A New Way to Measure Marketing
Blogging: Is it Right for Your Business?
We’ve all heard the term by now. There are over 26.7 million blogs out there (technorati.com). But most of us are asking should we do it? Is there a return on the investment of time and money? The first question to answer is – Does the target market you want to influence read blogs? If… Continue Reading Blogging: Is it Right for Your Business?