6 SEO Tips: Your Business Is One Click Away from Being Discovered

6 SEO Tips: Your Business Is One Click Away from Being Discovered SEO tips from CGT Marketing

SEO (search engine optimization) is a critical part of the buyer’s journey and often the primary source of website traffic. It will: Help people find your business in a Google search. Earn your brand higher rankings via Google. Allow your business to build greater trust and credibility. Increase exposure to potential customers. Ultimately boost traffic… Continue Reading 6 SEO Tips: Your Business Is One Click Away from Being Discovered

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence Social media networking

LinkedIn B2B Marketing If your B2B company isn’t utilizing LinkedIn in your marketing plan, you’re missing out on a huge opportunity that could help your brand engage specific target audiences. LinkedIn is a powerful networking tool for B2B companies. If your goal is to connect with motivated business professionals and market your products/services to B2B… Continue Reading Top 5 Tips for B2B Companies to Have an Effective LinkedIn Presence

5 Social Media Community Management Tips for Manufacturing Marketers

5 Social Media Community Management Tips for Manufacturing Marketers Manufacturing Marketing from CGT Marketing

Since a large portion of your audience is seeking and sharing technical information on social media, it’s important to remember that a critical element of an effective social media program is community management. It’s often overlooked or not attended to on a consistent basis, yet it remains a key step to increasing engagement, which eventually… Continue Reading 5 Social Media Community Management Tips for Manufacturing Marketers

6 Business Blogging Tips

6 Business Blogging Tips Blogging Tips

There are many undeniable benefits to having a business blog. Regularly blogging can: Establish your business as a thought leader Engage your target audience Drive traffic to your site with high-ranking keywords Provide sharable content for social media or an email marketing campaign Ultimately generate leads Read on for our top blogging tips. 1. Provide… Continue Reading 6 Business Blogging Tips

3 Steps to Learn from & Improve Your Marketing Campaigns

3 Steps to Learn from & Improve Your Marketing Campaigns learn from digital marketing campaigns blog

When it comes to digital marketing, there’s always room for growth and improvement, considering how fast it’s evolving. Follow our three-step process to improve your next campaign. Step 1: Practice social listening. Social listening involves actively monitoring your social media pages and various forums for conversations about your brand and products or services. It’s all… Continue Reading 3 Steps to Learn from & Improve Your Marketing Campaigns

5 Undeniable Benefits of Social Listening

5 Undeniable Benefits of Social Listening Social Listening from CGT Marketing

As a business executive or social media marketer, we know your schedule can be busy, but it’s worth dedicating some time each week to social listening. What is social listening? Social listening involves actively monitoring your social media pages and various online forums for conversations about your brand and products or services. It’s all about… Continue Reading 5 Undeniable Benefits of Social Listening

Top 5 Tips for Establishing Your Business as a Thought Leader

Top 5 Tips for Establishing Your Business as a Thought Leader Becoming an Industry Leader - CGT Marketing

Be the source that your audience wants to come to for information. Establish your company as a thought leader in your industry. The best way to do this is to focus on providing value and engaging your target market. In order to build trust and hold a distinctive position in your customers’ minds, educate your… Continue Reading Top 5 Tips for Establishing Your Business as a Thought Leader

5 Reasons Why Your Website Should Have Live Chat

5 Reasons Why Your Website Should Have Live Chat

Does Your Website Have a Live Chat feature? Improve Your Customer’s Experience By Providing Convenience Today, so many products and services are digitized and instantaneous: Facebook and Instagram direct messaging with brands, ordering food on an app with the press of a button, and even smart home products we can control right from our phones…… Continue Reading 5 Reasons Why Your Website Should Have Live Chat

Follow This Winning Formula to Create Valuable Social Media Posts

Follow This Winning Formula to Create Valuable Social Media Posts

Want to Keep Customers Engaged on Social Media? Have you ever seen a company on social media that only posts about their promotional offers? There’s a good chance you stopped following them… How to Create Valuable Content For Social Media Posts Provide Value, Not Sales Copy Sharing too much sales content can actually drive your… Continue Reading Follow This Winning Formula to Create Valuable Social Media Posts

Drop the Curtain: 5 Ways to Humanize Your Brand

Drop the Curtain: 5 Ways to Humanize Your Brand

Customers are humans, not numbers. Your messaging should always communicate that you care – failing to be mindful of what’s going on in the world can make your company appear insensitive, uninformed, and solely profit driven. In order to practice empathy, you first need to learn about your audience. Talk to your potential customers, survey… Continue Reading Drop the Curtain: 5 Ways to Humanize Your Brand

How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?

How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?

The Apple iOS 14 release can affect your Facebook ads and reporting… Changes with the iOS 14 have been announced that’ll impact how conversion events from tools like the Facebook pixel are received and processed. According to Facebook, “Apple will begin to require that apps in the App Store that engage in what Apple defines… Continue Reading How Will the Apple iOS 14 Release Affect My Facebook Ads & Reporting?

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Since the start of the COVID-19 pandemic with current events constantly changing, many businesses have needed to pivot and adjust their marketing strategy. Now, more than ever, marketers are realizing the importance of remaining agile and continually creating engaging, relevant content tailored to their target markets. Businesses have also needed to focus more on their… Continue Reading Top 5 Marketing Tips for Startup Businesses During COVID Times & Beyond

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

Here’s What to Do if Your Facebook Ads Keep Getting Rejected

So, you’ve set up an ad in Facebook Ads Manager, chosen your audience, set the duration of your campaign, specified your budget, and it’s all set to go! You just know the ad will resonate with your audience, and the estimated daily results look promising… You periodically check up on the “Under Review” status to… Continue Reading Here’s What to Do if Your Facebook Ads Keep Getting Rejected

5 Tips for Running an Engaging Email Marketing Campaign

5 Tips for Running an Engaging Email Marketing Campaign

When you receive a promotional email, do you open it and read it? Or is your inbox always filling up with email after email from the same business, resulting in you deleting them all or even unsubscribing? If you’re running an email marketing campaign, the last thing you want to do is spam and annoy… Continue Reading 5 Tips for Running an Engaging Email Marketing Campaign

5 Social Media Marketing Mistakes Not to Make in 2021

5 Social Media Marketing Mistakes Not to Make in 2021

When it comes to social media marketing, there’s always room for improvement. Sometimes the simplest modification can make the biggest difference! Here are five common mistakes that social media marketers make, and that you should not make in 2021! 1. Not developing a content strategy Tracking your posts’ performance and looking at key performance indicators… Continue Reading 5 Social Media Marketing Mistakes Not to Make in 2021

How to Come up With New Content Ideas

How to Come up With New Content Ideas

If you’re not actively creating content, you’re missing out on a great opportunity to elevate brand awareness and help establish your business as an industry leader. Content marketing is informative opposed to promotional, and it’s aimed to target and engage a specific audience. The intent is to educate your readers through your industry expertise, ultimately… Continue Reading How to Come up With New Content Ideas

3 Tips for Social Media Community Management in the Time of COVID-19

3 Tips for Social Media Community Management in the Time of COVID-19

Now, more than ever, social media is an integral part of the success and growth for most businesses. While many people are socially distancing and spending a lot of time online, it’s an especially important time to focus on your digital footprint, which would include social media. One of the critical elements of an effective… Continue Reading 3 Tips for Social Media Community Management in the Time of COVID-19