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Online Influencers to Follow New Disclosure Guidelines

This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down
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Selecting The Right Social Media Platform For Your Business

Are you a business looking to incorporate social media marketing into your marketing plan, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down the most
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How To Increase Visibility and Generate Quality B2B Leads

Welcome to our brand new series on The Top 9 Marketing Concerns B2B Businesses Face. In this 9-part series, we are going to walk through some of the most common challenges every B2B business will come across one time or another. In the very first part of this series, we are going to dive right
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Overcome The Most Common Challenge in B2B Content Marketing

The most common challenge we encounter for B2B marketing in today’s environment is creating quality content. It is proven to generate the most organic search traffic and social shares, and establishes your company as a thought leader. We have seen companies struggle with content week after week, month after month. The answer to solving this
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Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones

Are you familiar with the latest digital marketing tools to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales
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4 Tips to Successfully Market Your Product

Are you struggling to drive opportunities and leads? We understand. B2B Marketing can be a difficult game to play if you don’t know where to begin. Marketing doesn’t have to be a mystery – that’s why we’ve decided to share these tips.. 1. Develop buyer personas. Buyer personas will help you better understand your audiences.
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Your Current Marketing Efforts Can Hurt or Help

Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available
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Spending the Right Amount on Your Marketing is a Challenge

Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by
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Is Your B2B Marketing Really Effective?

As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we
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Is Social Media a Relevant Tool for B2B Marketers?

To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing
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Top 5 B2B Marketing Tips on Promoting Your Services

The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re
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