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COVID-19 Marketing Checklist

One thing is certain: the current Coronavirus environment has accelerated companies’ and individuals’ usage of all things digital. As marketers, we need to take advantage of this trend so we can emerge from the crisis in a strong position — especially since your clients’ and target markets’ interaction with social, email and digital advertising has
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Marketing tactics that are working in the midst of COVID-19

As the coronavirus pandemic forces us to work from home, many will turn to social media not only to consume news updates, but also to connect with friends, family and coworkers. Let’s first look at some facts that are emerging about Marketing and COVID-19: • One influencer agency, Obviously, analyzed 260 of its own campaigns
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Communicating and marketing through these unprecedented times.

This is a unique moment in time where we, as businesses, need to focus on what we can do to help our customers, and ourselves. Now is your time to lead. Although in-person meetings are frowned upon, there are other communication options such as the internet (online meetings, social media, email, your website) which are
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Online Influencers to Follow New Disclosure Guidelines

This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down
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Selecting The Right Social Media Platform For Your Business

Are you a business looking to incorporate social media marketing into your marketing plan, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down the most
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How To Increase Visibility and Generate Quality B2B Leads

Welcome to our brand new series on The Top 9 Marketing Concerns B2B Businesses Face. In this 9-part series, we are going to walk through some of the most common challenges every B2B business will come across one time or another. In the very first part of this series, we are going to dive right
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Overcome The Most Common Challenge in B2B Content Marketing

The most common challenge we encounter for B2B marketing in today’s environment is creating quality content. It is proven to generate the most organic search traffic and social shares, and establishes your company as a thought leader. We have seen companies struggle with content week after week, month after month. The answer to solving this
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Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones

Are you familiar with the latest digital marketing tools to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales
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4 Tips to Successfully Market Your Product

Are you struggling to drive opportunities and leads? We understand. B2B Marketing can be a difficult game to play if you don’t know where to begin. Marketing doesn’t have to be a mystery – that’s why we’ve decided to share these tips.. 1. Develop buyer personas. Buyer personas will help you better understand your audiences.
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Your Current Marketing Efforts Can Hurt or Help

Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available
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