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How to Find the Right Influencers for Your Beauty Brand

With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do
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Top 5 Myths: Hiring an Agency vs. In-House Marketing

Within many companies, there is constant debate over whether or not it is necessary to hire an agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they were
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How to Maximize Your B2B Efforts During the Holiday Season

December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end
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5 Modern-Day B2B Marketing Tips For Manufacturers

Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing
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4 Questions to Ask When Creating a Content Driven Marketing Strategy

Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,
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The Ultimate Guide to Generational Marketing: Part 2

Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Characteristics and traits of Generation X: Born between the years 1965 and 1981.
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5 Tips for Successful Blogging

Whether you’re a B2B, B2C or B2[insert letter here], blogging is an excellent marketing tool that more marketers should be taking advantage of. We have compiled a list of reasons and helpful tips that can get you successfully blogging today. Reasons why you should blog… Helps with SEO ranking. Blogging may lead to a thought
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The Ultimate Guide to Generational Marketing: Part 1

Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we
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What B2Bs Should Know About Marketing Automation

We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information
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What B2B Marketers Need to Know About GDPR

In the past couple of weeks, if you logged into your social media accounts, checked your emails or visited any website, you most likely saw a pop-up window or received a message saying something about GDPR. What is GDPR? Well, what exactly is it? GDPR stands for General Data Protection Regulation and this new regulation
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B2B Marketers Can Learn Branding Advice from Professional Sports

Yes, you read that title correctly. Sports teams are marketing machines! How else do you think they fill their seats with millions of people every year? Marketing is an integral part of their business operations from ticket sales to selling fan merchandise. They know how to target so many different types of consumers, which can
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