Has the Internet Made Business-to-Business Marketing Ineffective?

Has the Internet made your company “marketing lazy” when doing business with other businesses? Your answer may be “no,” but maybe you’re in denial.

It’s easy to exchange snippets of conversation by email and hope that a document with your product spec sheet gets received, but when it comes to the B2B category, “everything old is new again.”

Traditional marketing techniques are proven to be more effective – the phone call, the thank-you card, the in-person visit targeted direct mail and personal letters. Yes, you can throw in at least dash of digital technology – try out product demonstrations on YouTube.

The Internet makes it easy for businesses to take marketing shortcuts … but are they as effective? And while most companies are taking the easier electronic route, with all of the digital clutter, going the “old” way can be the great differentiator that leads to a sale. Nothing sells better than people to people.