Buyer Personas

 RESOURCES

As one of the many resources we make available, we invite you to download the PDF worksheet we use for our clients by clicking the link below. If you have any questions at all, please contact us at info@cgtmarketing.com, we are happy to help.

 

Buyer Personas

Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. A buyer persona is a key tool to understand your target market(s). It helps you to create a genuine brand, marketing messaging, sales pitches and even assist in tweaking your business model.

Click this link to download a PDF worksheet we use with our clients.