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Top 5 Myths: Hiring an Agency vs. In-House Marketing

Top 5 Myths: Hiring an Agency vs. In-House Marketing

Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing

5 Modern-Day B2B Marketing Tips For Manufacturers

5 Modern-Day B2B Marketing Tips For Manufacturers B2B Decision Making factors

Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers

How to Create a Content Driven Marketing Strategy

How to Create a Content Driven Marketing Strategy

Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy

The Ultimate Guide to Generational Marketing: Generation X

The Ultimate Guide to Generational Marketing: Generation X

Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X

5 Tips for Successful Blogging

5 Tips for Successful Blogging 5 tips for successful blogging

Whether you’re a B2B, B2C or B2[insert letter here], blogging is an excellent marketing tool that more marketers should be taking advantage of. We have compiled a list of reasons and helpful tips that can get you successfully blogging today. Reasons why you should blog… Helps with SEO ranking. Blogging may lead to a thought… Continue Reading 5 Tips for Successful Blogging

The Ultimate Guide to Generational Marketing: Baby Boomers

The Ultimate Guide to Generational Marketing: Baby Boomers Baby Boomer Marketing

Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we… Continue Reading The Ultimate Guide to Generational Marketing: Baby Boomers

What B2Bs Should Know About Marketing Automation

What B2Bs Should Know About Marketing Automation

We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information… Continue Reading What B2Bs Should Know About Marketing Automation

What B2B Marketers Need to Know About GDPR

What B2B Marketers Need to Know About GDPR

In the past couple of weeks, if you logged into your social media accounts, checked your emails or visited any website, you most likely saw a pop-up window or received a message saying something about GDPR.  As a B2B Marketer, here is what you need to know: What is GDPR? Well, what exactly is it?… Continue Reading What B2B Marketers Need to Know About GDPR

New Facebook Marketing Features You Should Know About

New Facebook Marketing Features You Should Know About

Facebook is continuously rolling out new features to better itself. We have compiled a list of the ones you need to know about… Sponsored Messages: Send Facebook ads to your customers directly through ‘Sponsored Messages’ for Facebook Messenger. These messages are targeted, in-context ads which are sent to people who have previously communicated with your… Continue Reading New Facebook Marketing Features You Should Know About

B2B Marketing Trends for 2018

B2B Marketing Trends for 2018

Marketing has changed in more ways than one in 2017. The new year will be no different. Here are some trends to keep an eye out for in 2018. Content Marketing Content is key for B2B Marketing! You have probably heard this a million times already but we’ll keep saying it as long as it… Continue Reading B2B Marketing Trends for 2018

How to Drive Traffic to Your Website: Part 1

How to Drive Traffic to Your Website: Part 1

Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1

Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog

The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that… Continue Reading Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog

Three Ways to Improve Lead Generation with Cross Platform Marketing

Throughout the course of a day, chances are your audience uses apps or views websites on their smartphones, desktop, and tablets. Keeping this type of audience engaged can be a challenge, as their attention spans tend to be split among various devices. Cross platform marketing is a solution that has recently taken the place of… Continue Reading Three Ways to Improve Lead Generation with Cross Platform Marketing