lead generation

How to choose the right social media platform for your business in 2021

How to choose the right social media platform for your business in 2021 Social Marketing Services in Long Island

Are you a business looking to incorporate social media marketing into your marketing plan for 2021?, but not sure where to start? Social Media can be one of the most powerful marketing tools, but in order for it to be the most effective you must decipher which platforms work best in your niche. Narrowing down… Continue Reading How to choose the right social media platform for your business in 2021

Social Media Community Management Guidelines

Social Media Community Management Guidelines

To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines

Is Your B2B Marketing Really Effective?

Is Your B2B Marketing Really Effective? Marketing, B2B, B2B Marketing

As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?

Is Social Media a Relevant Tool for B2B Marketers?

Is Social Media a Relevant Tool for B2B Marketers? social media

To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?

Top 5 B2B Marketing Tips on Promoting Your Services

Top 5 B2B Marketing Tips on Promoting Your Services

The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services

What is the Right Balance of Print and Digital for Manufacturing Companies?

What is the Right Balance of Print and Digital for Manufacturing Companies?

How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?

How to Maximize Your B2B Efforts During the Holiday Season

How to Maximize Your B2B Efforts During the Holiday Season

December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season

What B2Bs Should Know About Marketing Automation

What B2Bs Should Know About Marketing Automation

We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information… Continue Reading What B2Bs Should Know About Marketing Automation

B2B Marketers Can Learn Branding Advice from Professional Sports

B2B Marketers Can Learn Branding Advice from Professional Sports

Yes, you read that title correctly. Sports teams are marketing machines! How else do you think they fill their seats with millions of people every year? Marketing is an integral part of their business operations from ticket sales to selling fan merchandise. They know how to target so many different types of consumers, which can… Continue Reading B2B Marketers Can Learn Branding Advice from Professional Sports

B2B Lead Generation Using Social Media.

B2B Lead Generation Using Social Media.

It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.

Can Influencer Marketing Benefit B2B Companies?

Can Influencer Marketing Benefit B2B Companies?

There is this misconception that influencer marketing is only effective for B2C companies. Although B2Cs have found great success in this strategy, they’re not the only ones who can benefit from this modern-day tactic. Like anything else, when implemented appropriately, influencer marketing and B2B marketing can work extremely well together. In 2017, the influencer marketing… Continue Reading Can Influencer Marketing Benefit B2B Companies?

Search Engine Optimization on Long Island

Search Engine Optimization on Long Island

Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island

How Artificial Intelligence Can Benefit B2B Marketing

How Artificial Intelligence Can Benefit B2B Marketing

The largest, and probably the coolest, technology trend to emerge in time for 2017 has to be artificial intelligence, or AI. Get used to that abbreviation because you are going to see it pop up more and more as this technology continues to spread. From Siri, to self-driving cars, to pizza tops (high top sneakers… Continue Reading How Artificial Intelligence Can Benefit B2B Marketing

Is Holiday Marketing for B2B Companies Too?

Is Holiday Marketing for B2B Companies Too?

The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?

Tips To Help Business Owners Improve Website Conversions

Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions

Stand Out From the Competition with These 5 Tips

Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When… Continue Reading Stand Out From the Competition with These 5 Tips

How to Create Buyer Personas – four tips

  Creating Buyer Personas – Four Tips One of the key challenges facing B2B marketers is understanding their buyers by creating buyer personas. Making it work remains elusive for many B2B marketers, as many feel their budget and commitment overall to create and maintain a buyer ‘persona’ consumes too many resources. Marketers need to overcome… Continue Reading How to Create Buyer Personas – four tips

Three Ways to Improve Lead Generation with Cross Platform Marketing

Throughout the course of a day, chances are your audience uses apps or views websites on their smartphones, desktop, and tablets. Keeping this type of audience engaged can be a challenge, as their attention spans tend to be split among various devices. Cross platform marketing is a solution that has recently taken the place of… Continue Reading Three Ways to Improve Lead Generation with Cross Platform Marketing

3 Ways To Grow Your Email List for B2B marketers

Email has been proven to be one of the best methods for cultivating long-term relationships with customers. Not only does it have one of the highest ROI’s, it can also be used in tandem with social media and search marketing. This is one of the few assets in the digital world that you can truly… Continue Reading 3 Ways To Grow Your Email List for B2B marketers