Is there a future for print advertising? This question keeps popping up and we feel the need to address it. Advertisers have been, and are continuing to, transition their traditional practices to the digital world. They are using similar concepts and designs when it comes to the appearance of their ads; however, their avenues have… Continue Reading The Future of Print Advertising
learn
New LinkedIn Features You Should Know About
LinkedIn received a makeover and it’s better than ever. Whether you’re using the mobile app or the desktop version, the new app-like look offers a more user-friendly experience. Here are the new features you may or may not have already noticed… New homepage The new desktop site is much cleaner and easier to navigate than… Continue Reading New LinkedIn Features You Should Know About
Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that… Continue Reading Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
Stand Out From the Competition with These 5 Tips
Regardless of the industry, every business owner has one thing in common, we all have competitors to deal with. The way to win the attention of potential customers is to stand out from the crowd. Here are five practical ways to separate your business from the rest: 1. Discover Opportunity in Your Competitor’s Shortcomings When… Continue Reading Stand Out From the Competition with These 5 Tips
Three Ways to Improve Lead Generation with Cross Platform Marketing
Throughout the course of a day, chances are your audience uses apps or views websites on their smartphones, desktop, and tablets. Keeping this type of audience engaged can be a challenge, as their attention spans tend to be split among various devices. Cross platform marketing is a solution that has recently taken the place of… Continue Reading Three Ways to Improve Lead Generation with Cross Platform Marketing
How & Why Web Marketing Works
– What exactly IS web marketing? Web marketing is basically promoting your business, or product, through various channels on the internet. These can include banner ads or the mention of your company/product on commercial websites, informational websites, social media sites, etc. There are also more advanced options such as retargeting and behavioral web marketing which… Continue Reading How & Why Web Marketing Works
A New Way to Measure Marketing.
Over the past couple of years there has been an increase in the amount of information about ROI and marketing. There are books with several complex methods that would make accountants drool. Unfortunately most businesses cannot (or will not) afford the expense of figuring it out. This is an area that small to midsize businesses… Continue Reading A New Way to Measure Marketing.
What Is Your Brand?
Successful branding creates a bond with each customer. The following is a way to begin to understand how you can differentiate your business and create an effective and long-term genuine brand. Company Business Brand FedEx Office Copies and Office Supplies Your Office Starbucks Coffee The Third Place Your Company ? ? The chart above is… Continue Reading What Is Your Brand?
How do I determine which marketing tactics are right for my business?
This is one of the most common questions asked and the big news is – there’s no easy answer. Every business, even in the same industry, needs a unique solution and this article will help you find yours. As you read through this article, you’ll find that if you follow the steps outlined, the result… Continue Reading How do I determine which marketing tactics are right for my business?
An interview with CGT Marketing: A Long Island, New York Ad Agency
1. How does a Long Island ad agency compete with a New York ad agency? Long Island ad agencies have the same qualifications and knowledge base and draw from the same talent pools as New York advertising agencies. Typically large companies with many consumer products require huge ad agencies — which are located in Manhattan.… Continue Reading An interview with CGT Marketing: A Long Island, New York Ad Agency