To some, social media is a mere platform to share your photos of artisanal pastries and organic soy lattes with other people who share photos of artisanal pastries and organic soy lattes. But to marketers, it is a land full of opportunity. Content creation and copywriting are important, of course, but one thing that gets… Continue Reading Social Media Community Management Guidelines
In a crisis situation subject to daily/weekly changes, you must continually review and adapt how you are speaking to your customers and managing your brands. Since the COVID19 pandemic and the Black Lives Matter movement have taken center stage, most organizations have given marketing a lower priority. In this rapidly evolving moment in history, marketing… Continue Reading Your Marketing Needs to Evolve
One thing is certain: the current Coronavirus environment has accelerated companies’ and individuals’ usage of all things digital. We’ve developed this Coronavirus Marketing Checklist to help you during this time. As marketers, we need to take advantage of this trend so we can emerge from the crisis in a strong position — especially since your… Continue Reading COVID-19 Marketing Checklist
As the coronavirus pandemic continues to rage, many are turning to social media not only to conduct business but also to consume news updates and connect with friends, family and coworkers. Let’s first look at some facts that have emerged about Marketing and COVID-19: • One influencer agency, Obviously, analyzed 260 of its own campaigns… Continue Reading Marketing tactics that are working in the midst of COVID-19
This is a unique moment in time where we, as businesses, need to focus on what we can do to help our customers, and ourselves. Now is your time to lead. Although in-person meetings are frowned upon, there are other communication options or B2B Marketing and B2C Marketing such as the internet (online meetings, social… Continue Reading Communicating and marketing through these unprecedented times.
Creating relevant content should be the main focus when developing any marketing strategy. Quality content should reflect your brand, motivating people to stay engaged. Without a structure for what you say and a plan for how and when you say it, you risk leaving your followers confused, at best. In the worst-case scenario, your audience… Continue Reading The Foundation for Creating Content That Works
This month, The Federal Trade Commission released a new set of disclosure guidelines for social media influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers. Due to the lack of compliance, a user- friendly guide was released in an effort to crack down… Continue Reading Online Influencers to Follow New Disclosure Guidelines
As a B-to-B company, exhibiting at trade shows offers numerous benefits: you can increase brand awareness, seek out highly targeted leads, create new business relationships and develop current ones. It also gives you a chance to see what your competitors are doing in terms of new additions to their product line and how they are… Continue Reading 14 Ways a Marketing Agency Can Help You Exhibit Successfully at Trade Shows
The most common challenge we encounter for B2B marketing in today’s environment is creating quality content. It is proven to generate the most organic search traffic and social shares, and establishes your company as a thought leader. We have seen companies struggle with content week after week, month after month. The answer to solving this… Continue Reading Overcome The Most Common Challenge in B2B Content Marketing
Are you familiar with the latest digital marketing strategies to drive customer engagement and sales for your manufacturing company? Are you maximizing their effectiveness? If the answer is “not really” (or something similar), you’re missing out on countless opportunities to connect with your customers and prospects. Technology has impacted the way we communicate. Your sales… Continue Reading Digital Marketing Tools for Manufacturers – How to Integrate the Right Ones
Are you struggling to drive opportunities and leads? We understand. B2B Marketing can be a difficult game to play if you don’t know where to begin. Marketing doesn’t have to be a mystery – that’s why we’ve decided to share these tips.. 1. Develop buyer personas. Buyer personas will help you better understand your audiences.… Continue Reading 4 Tips to Successfully Market Your Product
Are you seeing poor customer engagement and uninspiring sales results but you’re not sure why? We hear this a lot from colleagues and prospects. It’s a challenge because the continuous change in the marketing environment has companies confused. There are some basic truths that we found help our clients navigate the seemingly countless options available… Continue Reading Your Current Marketing Efforts Can Hurt or Help
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
As a manufacturer, distributor, or other B2B company, you’ve most likely noticed that it has become far more challenging to find potential customers and convince them to buy from you. You need to re-examine the effectiveness of your current marketing strategies. And if you don’t know how best to improve your marketing’s overall performance, we… Continue Reading Is Your B2B Marketing Really Effective?
To give you a quick answer to the title of this blog post, the answer is a definite yes. Whether you are a social media guru or a newbie, your business will more than likely benefit from a social media presence. A sales prospect in the beginning stages of the decision making process is doing… Continue Reading Is Social Media a Relevant Tool for B2B Marketers?
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
How much time, money and effort should be allocated to digital advertising and to print advertising? This can be a tough question for manufacturers to answer. Let’s take a closer look at each marketing method… Digital Marketing We know that your company’s digital footprint is critical for the buying process. In our experience, some of… Continue Reading What is the Right Balance of Print and Digital for Manufacturing Companies?
With an entire social media universe stretching across several platforms and comprised of billions of monthly active users, finding influencers should be a piece of cake, right? Yes and no. On the outside, it appears to be easy, but at the same time, it is extremely overwhelming. With so many to choose from, where do… Continue Reading How to Find the Right Influencers for Your Beauty Brand
Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019