Within many companies, there is constant debate over whether or not it is necessary to hire an ad agency for marketing work that can possibly be done in-house. We have had experience ourselves with clients who have attempted to build an in-house marketing department, but found that they unfortunately did not produce the results they… Continue Reading Top 5 Myths: Hiring an Agency vs. In-House Marketing
A new year calls for new opportunities for us B2B marketers! We have seen a lot of advertising trends throughout the year, leading up to 2019. Now that 2019 is actually here, we have compiled a list of what B2B trends you will be seeing this year. Let’s take a look… 1. B2B Influencer Marketing… Continue Reading 5 B2B Marketing Trends in 2019
December is fast approaching and a majority of B2Bers will tell you that it’s a particularly slow time for business. Well, we’re here to tell you that there are a few ways you can maximize this time of year for the better. Let’s take a look… 1. People have money to spend As the end… Continue Reading How to Maximize Your B2B Efforts During the Holiday Season
Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers
Creating exceptional content takes time. Rarely does someone hit the ball out of the park on his or her first try. Unless you are the ‘someone’ who experiences those rare occasions, you will need to develop a content marketing strategy. Now, this may seem overwhelming at first, but if you answer these next four questions,… Continue Reading How to Create a Content Driven Marketing Strategy
Welcome to part two of our four-part series on generational marketing. Last time we discussed the different characteristics and traits of the generational consumer group, Baby Boomers. This time around we will be discussing the next generation on our list: Generation X. Marketing Characteristics and traits of Generation X: Born between the years 1965 and… Continue Reading The Ultimate Guide to Generational Marketing: Generation X
Welcome to the ultimate guide to generational marketing! In this four-part series we are going to break down the different generational groups of consumers that every B2B marketer needs to know about. We will include some of their characteristics and traits as well as tips on how to properly market to each group. Today we… Continue Reading The Ultimate Guide to Generational Marketing: Baby Boomers
We live in a world where we have an abundance of information at our fingertips. Smartphones and tablets make it easy for us to obtain insane amounts of information anywhere and anytime we want. So in a world where it is so easy to gather information, it makes sense that the people delivering that information… Continue Reading What B2Bs Should Know About Marketing Automation
Yes, you read that title correctly. Sports teams are marketing machines! How else do you think they fill their seats with millions of people every year? Marketing is an integral part of their business operations from ticket sales to selling fan merchandise. They know how to target so many different types of consumers, which can… Continue Reading B2B Marketers Can Learn Branding Advice from Professional Sports
Lately, we have been informing you on various marketing topics, tips and techniques that you should do. This time around, we are going to focus on what you should not be doing. Below, we have compiled a list of five common marketing mistakes that B2B Marketers face every day. 1) Thinking that B2Bs and B2Cs… Continue Reading 5 Common B2B Marketing Mistakes to Avoid
There are many aspects that make up a successful mobile marketing campaign. And before you think that B2Bs cannot benefit from these strategies, think again. There are many parts of the B2C marketing industry that B2Bers can most definitely take advantage of, and we have gathered them here: Mobile Video Video marketing is one of… Continue Reading Yes, B2Bs Can Benefit From Mobile Marketing
You’ve probably heard of the term ‘retargeting’ before, but what exactly is it? Retargeting is an online marketing tactic where advertising is targeted to potential customers based on their Internet history. It uses cookie-based technology to anonymously follow consumers as they browse through the web. Unlike B2Cs who typically retarget ads displaying products that you… Continue Reading Retargeting Tips for Modern-Day B2B Marketing
It is becoming easier than ever to drive a successful lead generation campaign. And believe it or not, social media can help you get there. Here are some simple tips on how to utilize social media to help produce new business leads. Track your website visitors The best leads are the ones that are already… Continue Reading B2B Lead Generation Using Social Media.
Video marketing has been popular for some time now, but in 2018, it will really make its mark in the advertising world. Why is this? Video is more dynamic and attention-grabbing than other versions of content. It drives engagements and is reported to move more people through the marketing funnel. Sounds great, huh? Here are… Continue Reading Quick tips for B2B Video marketing.
Have you scrolled through your News Feed lately and noticed nothing but videos and BuzzFeed articles? Well, you’re not alone. Facebook seems to be functioning more like an international media outlet than a social networking site, despite the denial of reps from Facebook. In the past year, the average time spent on the platform has… Continue Reading Introducing the New Facebook News Feed.
There is this misconception that influencer marketing is only effective for B2C companies. Although B2Cs have found great success in this strategy, they’re not the only ones who can benefit from this modern-day tactic. Like anything else, when implemented appropriately, influencer marketing and B2B marketing can work extremely well together. In 2017, the influencer marketing… Continue Reading Can Influencer Marketing Benefit B2B Companies?
With the large quantity of emails you receive, you might think that email marketing would slowly be disappearing from the list of today’s marketing tactics, but that is not the truth. To keep up with technology, current trends and interests of the consumer, here are some updates to what you may have previously practiced. What… Continue Reading Email Marketing Dos and Don’ts
Marketing has changed in more ways than one in 2017. The new year will be no different. Here are some trends to keep an eye out for in 2018. Content Marketing Content is key for B2B Marketing! You have probably heard this a million times already but we’ll keep saying it as long as it… Continue Reading B2B Marketing Trends for 2018
It’s no question that millennials have significantly changed the way marketers do business. They are ditching traditional methods for the most modern and technologically advanced methods of communication. And just when you thought you had it all figured out…BOOM. Generation Z comes along. They’re growing up and it’s about time to start thinking about how… Continue Reading How B2B Marketers Can Use Millennials To Prepare for Generation Z
Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island