Marketing

What Marketers Can Learn From Social Media Activism

What Marketers Can Learn From Social Media Activism

Social Media Activism. Haven’t heard of this word yet? Well here is the formal introduction: Social media activism is the action of using social media to vigorously campaign in order to bring about social and/or political change. It has been quietly used as a strategic tactic over the past few years with causes such as… Continue Reading What Marketers Can Learn From Social Media Activism

How to Drive Traffic to Your Website: Part 5

How to Drive Traffic to Your Website: Part 5

Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of… Continue Reading How to Drive Traffic to Your Website: Part 5

How Artificial Intelligence Can Benefit B2B Marketing

How Artificial Intelligence Can Benefit B2B Marketing

The largest, and probably the coolest, technology trend to emerge in time for 2017 has to be artificial intelligence, or AI. Get used to that abbreviation because you are going to see it pop up more and more as this technology continues to spread. From Siri, to self-driving cars, to pizza tops (high top sneakers… Continue Reading How Artificial Intelligence Can Benefit B2B Marketing

How to Drive Traffic to Your Website: Part 4

How to Drive Traffic to Your Website: Part 4

Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4

Should Brands Have a Voice When it Comes to Politics?

Should Brands Have a Voice When it Comes to Politics?

Have you gone onto your Facebook page lately and seen endless amounts of statuses, memes, comments, and videos of people incessantly sharing their political views? If you haven’t, then you’ve been spared the headache. But, it seems as though your aunt Linda isn’t the only one voicing her opinion. Brands have taken it upon themselves… Continue Reading Should Brands Have a Voice When it Comes to Politics?

How to Drive Traffic to Your Website: Part 3

How to Drive Traffic to Your Website: Part 3

Hey, you’ve made it to Part 3!  We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off.  Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3

What’s Old is New Again

What’s Old is New Again

Have you noticed the obsession with the 90s lately? From funky fashion trends, to video games, to the revitalization of old television shows, there is so much nostalgia everywhere you look. It doesn’t stop there though. We have noticed some old school marketing trends that are slowly making a comeback. Direct Mail/Physical Mailers Many feel… Continue Reading What’s Old is New Again

How to Drive Traffic to Your Website: Part 2

How to Drive Traffic to Your Website: Part 2

Welcome to Part 2! In our previous blog, we talked about how optimizing your site for SEO and quality content marketing can drive traffic to your site. We hope you found those tips useful because we have the next two items on our list coming up. Here we go… Build a solid email list There… Continue Reading How to Drive Traffic to Your Website: Part 2

Your B2B Marketing May Benefit from Virtual Reality Technology

Your B2B Marketing May Benefit from Virtual Reality Technology

Virtual Reality. Some people fill with curiosity and excitement while others fear that this marks the beginning of when robots take over all of humanity. But no matter how you feel about it, virtual reality is a technology storm that’s been brewing for years and it’s only growing stronger. But what exactly is it? Virtual… Continue Reading Your B2B Marketing May Benefit from Virtual Reality Technology

How to Drive Traffic to Your Website: Part 1

How to Drive Traffic to Your Website: Part 1

Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1

Introducing Workplace by Facebook

Introducing Workplace by Facebook

Facebook is at it again—and we’re not talking about a new emoji on Messenger. They have launched a whole new platform specifically aimed at businesses. We anxiously welcome Workplace by Facebook. Workplace is an enterprise-focused social networking software aimed at assisting the day to day operations of organizations all over the world. After being in… Continue Reading Introducing Workplace by Facebook

Is Holiday Marketing for B2B Companies Too?

Is Holiday Marketing for B2B Companies Too?

The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?

How Millennials are Changing the Business-to-Business Marketing Game

How Millennials are Changing the Business-to-Business Marketing Game

A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game

15 New Rules for Successful Marketing

15 New Rules for Successful Marketing

  It’s no secret that things have significantly changed in the marketing world. Many traditional advertising methods are out, and digital and social media marketing is in. Marketers are facing new challenges where they find it difficult to keep up with the constant changes and innovations of this industry. To make sure you don’t fall… Continue Reading 15 New Rules for Successful Marketing

5 Reasons Why Most Company Advertising Campaigns Fail

5 Reasons Why Most Company Advertising Campaigns Fail

A failed advertising campaign will not only have a negative impact on your brand image, it could set your company far back financially. Regardless of what stage you’re in with developing your campaign, it’s important to thoroughly evaluate it and avoid common mistakes. Here are five reasons why most company advertising campaigns fail: Reason #1:… Continue Reading 5 Reasons Why Most Company Advertising Campaigns Fail

Do's and Don’ts of an Effective Facebook Ad Campaign.

Do's and Don’ts of an Effective Facebook Ad Campaign.

Facebook drives nearly 25% of all social referral traffic, according to Sprout Social. These are encouraging results for any marketer who is in the process of launching a new Facebook ad campaign. However, if an ad campaign isn’t executed properly, it could be a complete waste of money and effort. Here are a few do’s… Continue Reading Do's and Don’ts of an Effective Facebook Ad Campaign.

Tips To Help Business Owners Improve Website Conversions

Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions

Top Email Marketing Campaign Mistakes To Avoid

The very first thing some people do when they fail to accomplish their email marketing goals is to claim email doesn’t work. In reality, there are numerous mistakes people make that actually prevent them from seeing results. Here are a few mistakes to avoid on your next campaign: Email Mistake #1: Sending Out Bulk Email… Continue Reading Top Email Marketing Campaign Mistakes To Avoid

Print Advertising is Not Dead – 5 Reasons

Print Advertising is Not Dead – 5 Reasons

One major myth we often hear is that Print Advertising is dead. To say that print advertising is dead is like saying brick and mortar stores are dead. We all know that simply is not the case. In reality, print advertising can be an effective way of reaching out to more potential customers. In this… Continue Reading Print Advertising is Not Dead – 5 Reasons

Social Media & Search Marketing Trends for 2016-2017

Social Media & Search Marketing Trends for 2016-2017

Social Media is constantly evolving. Between now and 2017, there are expected to be an estimated 2 billion social media users. Here are a few trends to look out for in 2016 and beyond. Facebook’s Buy Buttons: Mobile users no longer have to leave their Facebook app in order to make a purchase. When mobile… Continue Reading Social Media & Search Marketing Trends for 2016-2017