We know how challenging it can be to get attention in the B2B marketplace these days, especially when your competitors have the same or a similar target market. Conducting competitor research is an important part of developing a genuine brand. B2B brands should know the answers to these questions: What problem(s) does your brand solve… Continue Reading A Step-by-Step Guide to Conducting Competitor Research in B2B Markets
Research
Spending the Right Amount on Your Marketing is a Challenge
Appropriately budgeting for marketing is a difficult process, at best. Trying to figure out the right amount to get the results you need or want, can be frustrating, even overwhelming. And there isn’t one right answer to this question. We do know from our experience that companies without a solid B2B marketing strategy backed by… Continue Reading Spending the Right Amount on Your Marketing is a Challenge
5 Modern-Day B2B Marketing Tips For Manufacturers
Every manufacturing company needs a marketing strategy. However, the thought of developing one can be daunting, especially if you have limited marketing experience. To help you get started, we’re offering you these five b2b marketing tips for manufacturers. 1. Go mobile or go home This very first tip applies not only to marketing for manufacturing… Continue Reading 5 Modern-Day B2B Marketing Tips For Manufacturers
Search Engine Optimization on Long Island
Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island
Should You Have an In-House Marketing Team or Hire an Agency?
The answer to this question can possibly change the future of your business for the better… or worse. So which should you choose? We have gathered some intel to help you decide. The benefits of having an in-house marketing team One of best things about having an in-house team is that there is a quicker… Continue Reading Should You Have an In-House Marketing Team or Hire an Agency?
How to Drive Traffic to Your Website: Part 4
Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4
How to Drive Traffic to Your Website: Part 3
Hey, you’ve made it to Part 3! We have some great info so we hope you still have that pad and paper with you. In our last blog post, we discussed two more ways to drive traffic to your website: building a solid email list, and blogging until your fingers fall off. Now, we are going… Continue Reading How to Drive Traffic to Your Website: Part 3
How Millennials are Changing the Business-to-Business Marketing Game
A lot of things have been said about millennials. In some people’s eyes, millennials have a bad rep for being the lazy or self-entitled or indecisive generation. However, these people fail to think of the impact they are having on the marketing world. They have completely changed the ways in which marketers communicate whether it… Continue Reading How Millennials are Changing the Business-to-Business Marketing Game
Tips To Help Business Owners Improve Website Conversions
Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
The first two things that should come to mind, when most people think about growing a blog with SEO, are highly targeted keywords and link-building. Both of these strategies play significant roles in helping to increase traffic; however, that’s just the tip of the iceberg. Today, we are going to share a few tips that… Continue Reading Blogging Best Practices: Easy SEO Tips to Help Grow Your Blog
The B2B Decision Making Process – 3 Factors That Effect the Decision
A critical part of any B2B digital marketing strategy is understanding how to map your B2B customer’s decision making process. The B2B buying process is typically known for having multiple stages that must first clear company approvals, budgets, and strategic necessity placed on the product. By mapping your customers decision making process, you can market… Continue Reading The B2B Decision Making Process – 3 Factors That Effect the Decision
Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level
Predictive analytics is no new concept. It has already been useful in electing presidents, discovering new environmental resources, assessing health risks and targeting potential customers. It is a type of data mining that uses algorithms, existing statistics, and pattern recognition methods to forecast future outcomes. New data intelligence technologies are making predictive analytics more efficient… Continue Reading Marketing and Predictive Analytics – 5 Ways Predicative Analytics Can Bring Your Marketing Goals to the Next Level
B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results
The success of B2B SEO can hinge on crucial factors such as your specific business goals, words that are relevant to your audience, and adequate search volume. It is also important to keep in mind your audiences’ buying stages and purchasing roles along every step of the process. This can make B2B keyword research a multifaceted… Continue Reading B2B Keyword Research – How to Generate Valuable B2B Keywords That Get Results
The Best Research: The Gold Is in Discovering What You Don't Know
It’s easy for businesses to conduct research asking their own customers to rate their experiences. If you’re a successful business, you’ll likely get information you already know. While it’s good to have this information confirmed by your customers and clients, it won’t necessarily help you increase your business; you still have to find out why… Continue Reading The Best Research: The Gold Is in Discovering What You Don't Know