One thing is certain: the current Coronavirus environment has accelerated companies’ and individuals’ usage of all things digital. We’ve developed this Coronavirus Marketing Checklist to help you during this time. As marketers, we need to take advantage of this trend so we can emerge from the crisis in a strong position — especially since your… Continue Reading COVID-19 Marketing Checklist
The success of any firm relies on the type of services it provides and the level of expertise and experience that is being offered. What is equally important is how your firm is using marketing to communicate to your potential clients. The educational system doesn’t teach you about marketing strategies, but that is why we’re… Continue Reading Top 5 B2B Marketing Tips on Promoting Your Services
In the past couple of weeks, if you logged into your social media accounts, checked your emails or visited any website, you most likely saw a pop-up window or received a message saying something about GDPR. As a B2B Marketer, here is what you need to know: What is GDPR? Well, what exactly is it?… Continue Reading What B2B Marketers Need to Know About GDPR
Video marketing has been popular for some time now, but in 2018, it will really make its mark in the advertising world. Why is this? Video is more dynamic and attention-grabbing than other versions of content. It drives engagements and is reported to move more people through the marketing funnel. Sounds great, huh? Here are… Continue Reading Quick tips for B2B Video marketing.
Did you know that approximately 40,000 search queries are being typed into Google every second? Which means there are about 3.5 billion search queries per day, which translates to over 1 trillion searches a year. Search Engine Optimization is hard enough as is, with frequent changes in rules, algorithm modifications and competitors altering their SEO… Continue Reading Search Engine Optimization on Long Island
Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of… Continue Reading How to Drive Traffic to Your Website: Part 5
Are you getting tired of this yet? No? Good, neither are we! In our previous blog post, we talked about how direct mail, testimonials, and case studies are extremely important in driving traffic to your site. Next up is crafting viral worthy headlines and interviewing industry experts. Let’s do this… It’s all about the headline… Continue Reading How to Drive Traffic to Your Website: Part 4
Do you want to increase your visibility and exposure for your brand but don’t know how? No worries, we got you covered. We’ve done our research and have found the best ways to increase traffic for your website. In this 5-part blog series, we are going to discuss 10 ways to successfully drive traffic. In… Continue Reading How to Drive Traffic to Your Website: Part 1
The holidays are the season of giving… and memorable advertising. It is truly a time where companies from every industry put out their best ads and campaigns in the hopes of grabbing that “on-the-fence” consumer. And if you’re thinking holiday marketing is only for consumer brands, think again. Holiday marketing works for anyone who has… Continue Reading Is Holiday Marketing for B2B Companies Too?
Regardless of what industry you are in, every business owner has one thing in common: he/she desires to improve website sales and/or conversions. Here are a few tips that can help improve traffic to your site as well as your conversion rating. Create Compelling Headlines Optimize your titles for your audience first, and the search… Continue Reading Tips To Help Business Owners Improve Website Conversions
If you take a look around, you will see a smartphone in the hands of almost everyone you see. This holds especially true for B2B marketers who are engaged in lead generation. They know their professional audience is constantly connected to their devices for things like email correspondence and professional networking. With this in mind, the… Continue Reading 3 Mobile Optimization Strategies for B2B Marketing
We have always encouraged our clients to keep their website up to date and visually appealing. If you depend on organic traffic to your site – and let’s be honest, who doesn’t – you’ve got to add engaging, informative, keyword rich content. Otherwise it won’t be easy to show up where you need to on… Continue Reading Make Your Website Mobile-Friendly
When a digital marketing agency designs and implements your website, an important — but not always fun — part of the process is testing. Testing is a critical step in website design. If you don’t show the website you’re creating to outside eyes, you run the risk of missing mistakes that could negatively affect the… Continue Reading Top Tips for Web Design: Website Testing
When thinking about website design, a Long Island web design company will keep page speed at the forefront of the design process. You want visitors to your website to stay there, and if it doesn’t load and respond quickly, they may leave. Here are some key elements in optimal website design to consider when thinking about page… Continue Reading Top Tips for Website Design: Page Speed