With sales results from social media marketing efforts still relatively unclear and the amount of dollars spent towards those efforts directly affecting the bottom line, each January business executives pose the question, “Should I continue to increase social media spending?”
This year, with more budgets tightened, expect to see companies re-examine this spending, trying to make some sense of this. Those in the corporate infrastructure who allocate and control spending are looking for tangible results and, in most cases, they’re just not visible.
Amidst this puzzle, observe that social media does work as a well-monitored customer service support centers, and a way to connect in a direct, personal way with your customers. Using Facebook as the platform of choice, ask questions, and respond quickly to complaints. This will generate into goodwill and sales.