Welcome to Part 2! In our previous blog, we talked about how optimizing your site for SEO and quality content marketing can drive traffic to your site. We hope you found those tips useful because we have the next two items on our list coming up. Here we go…
Build a solid email list
There are several ways to build an email list. One of the most important is to invest in email marketing. There are ridiculous claims that it is an outdated form of marketing but, on the contrary, it is a powerful tool that is too often overlooked due to its more traditional approach. It is considered to be one of the most cost effective forms of communication so it is something you most certainly want to invest in, not just monetarily but with time, effort, and creativity. Ensure that in every email you send out, there is remarkable and engaging content. In doing so, you will not only be giving your subscribers a reason to stay subscribed but, they may also feel compelled to forward your email to their family, friends, and colleagues because it is so fantastic, thus, providing an opportunity to gain new subscribers.
One thing we know to be true: people love free stuff. By offering an incentive in exchange for a valid email address, people may feel more inclined to do so since they are getting something out of it. This can include offers such as a free eBook, white paper, or some sort of discount offer, just to name a few. Another easy way to acquire new subscribers is to use the already-established connection from your current subscribers. Make it easy for them to share your email content by including social sharing buttons or an ‘Email to a friend’ option. In addition, make it easy for a visitor to subscribe directly on your site by having a dedicated section on each page where they can do so. A more aggressive approach would be to have a pop-up window on each page asking them to subscribe.
Blog until your fingers fall off
Blog, blog, blog. By consistently blogging, you will increase your search engine ranking as well as referral traffic. Regularly sharing your knowledge and insight on trending topics and industry trends shows that you are active and in touch with what’s happening right now. People will look to you as a reputable source and ultimately, a thought leader, which will do wonders for your reputation and your business – it’s the essence of content marketing.
What do I blog about? Before you decide what topics you will cover, be sure to fully understand your audience. What are their interests? What are they passionate about? By answering these two questions, you will be able to better comprehend what they want to read. Another factor to consider is that the topics you do end up writing about will have an influence on the kind of people you attract. Therefore, choose your topics wisely. If you are a furniture company, there is no need to be writing about technology trends and vice versa. Stay within your industry and make your content relevant. Also spend time on creating viral-worthy headlines for these amazingly informative and captivating blog posts of yours. This might seem so minuscule in comparison to an entire blog post but a good headline can make all the difference.
You can also write guest blogs on other sites and publications that your audience reads. In doing so, you will increase your reach and have the opportunity to capture the attention of new readers. Flip it around and have guests write for you too. If they have a significant following of their own, congratulations, because you just opened yourself up to a whole new group of readers. To help you stay organized through all this, devise a long-term content strategy to help you stay focused and on track.
Thanks for reading Part 2 of this blog series. Part 3 will be coming to you shortly, so stay tuned!