Welcome to the fifth and final part of this blog series—you made it! In our last blog post, we discussed the importance of crafting a headline and the significance of interviewing industry experts. For our last go around on this topic, we will be talking about the impact of social media and the importance of website functionality.
The impact that social media can have on directing website traffic is HUGE and if you haven’t figured that out by now, then you should keep reading. Since its inception in the early 2000s, social media has evolved into a powerful marketing tool. It has grown to where social media profiles are considered to be quality sources, just as that of a newspaper or magazine or the news coming from your local TV station. It has become a significant part of a buyer’s journey. In fact, the validity of your social profiles can sometimes make or break a sale.
Before the social media age, you had one channel to promote your content and that was through your website. Now, you have several avenues to promote content and each channel has its own purpose. The key is developing a solid social media strategy; this way you are organized and thorough in every piece of content you put out there. Be sure to optimize your content for each channel because among Facebook, Twitter, Instagram, and so on, there endless opportunities to reach several different audiences.
Having a social media strategy can be a powerful way to direct followers to your site. A post on Facebook that catches someone’s eye can lead them straight to you and boom, you have a new customer/client. And do not forget to monitor and analyze your results. See what worked and what did not; gather both positive and negative feedback from your audience and use that data to improve the parts of your strategy that need work.
So far, we have given you nine ways to increase your website traffic. You can do them all exceptionally well; however, if you do not complete this tenth and final one, you may have wasted your time. Website functionality is crucial. You want to make sure your site is fast, responsive, and compiled into an attractive layout that allows visitors to navigate through easily. A reduction in load time of 1 second can result in a dramatic increase in conversions.
Ensure that all your pages are as responsive as possible and are accessible on a PC, mobile device, and any other smart devices. If a visitor is having any sort of trouble loading your site or the format is all jumbled, they will likely leave and not come back because of that experience. Your website design should be clean and appealing to the eye with high-resolution images and graphics that convey a story. Also have clear calls-to-action and make it easy for them to purchase or inquire more information.
Well, there you have it. Thank you for reading 10 ways to successfully drive traffic to your site. We hope you will take this information and apply it to your current marketing strategy. Until next time!