"In and Out" 2012 Marketing Trends
OUT: Advertising in all the wrong places
IN: Connecting in all the right places
OUT: Websites that look like billboards
IN: Websites that include videos
OUT: Focusing on your business
IN: Focusing on your staff, customers/clients
OUT: Mediocrity – no one will remember your product or service
IN: “Remarkability” – an experience customers/clients will share with others
OUT: It’s right because everyone’s doing it
IN: It’s wrong because everyone’s doing it
OUT: Facebook and Twitter fans following you just for discounts
IN: Fans following you because they’re passionate about your company
OUT: The story of your price
IN: The story of your business
OUT: Using daily discount deals to grow your business
IN: Using the “old-fashioned” way to grow your business
OUT: Blindly jumping on the social media bandwagon
IN: Understanding how social media works best for your business
What do you think is OUT and IN?