This week Getty images launched a “Lean In” collection of stock photos, in partnership with LeanIn.org, a women’s empowerment nonprofit founded by Facebook’s Sheryl Sandberg. According to Getty, the 2,500 images are “devoted to the powerful depiction of women, girls and the people who support them.”
You can view the full collection here. They’re beautiful images, depicting women of all races and demographics. Young and old, there are mothers, there are women working in offices, at home, at hospitals and in woodsheds.
Pam Grossman, director of visual trends at Getty Images, is quoted in a Buzzfeed report saying, “The most important thing for us is that you felt like the woman had agency, not like the image was happening to her, but she was the protagonist of her own story— they all should feel like the hero of their image… My hope is that internally our photographers will see these stories and it will inspire them to create even more [positive images of women].”
It’s refreshing to see stock photos depicting real women of today. Usually stock photos of women – and stock photos in general – have felt outdated and out of touch. Will you use these new photos?