We have always encouraged our clients to keep their website up to date and visually appealing. If you depend on organic traffic to your site – and let’s be honest, who doesn’t – you’ve got to add engaging, informative, keyword rich content. Otherwise it won’t be easy to show up where you need to on Google search results. Now, Google has made it clear that you also need to make sure your website is mobile-friendly.
In late 2014, blog posts went up on Google Webmaster Central and Inside Search instructing people how to choose what to view online once they search. Websites that have been optimized for mobile devices are marked “Mobile-friendly” in search results. Google has now announced that as of this April, the search giant will be adding a website’s “mobile-friendliness” to its rankings algorithm.
Long story short: if your website isn’t optimized for mobile devices, it will fall in search results. The traffic you get from search will steadily decrease. You will lose website visitors and ultimately business.
The first thing you should do is check how mobile-friendly (or not) your website currently is. Enter your web page domain name in the Mobile-Friendly Test here. If your site is mobile-friendly, Google will congratulate you. If it’s not, Google will tell you why. Then you can call us.
There are two different ways we can work with you to optimize your website for mobile devices: 1) Make your existing site mobile-friendly, or 2) create a new site that is responsive.
“Responsive” design means that the website will adjust depending on the screen someone is looking at. These days, smartphones and tablets come in dozens of different shapes and sizes. You don’t want anyone to have to zoom in to read text or click a link. With responsive design, your website will be easily navigable no matter where someone finds it, and it will be easier to find.
In a constantly evolving digital world, it’s important to stay as up to date as possible. Google is always changing its algorithm, and we can help you keep up.