Marketing for Manufacturers.
No one knows marketing and advertising for manufacturing companies like CGT Marketing does. For over 30 years we have been helping manufacturers effectively promote their brands and ultimately grow their companies. Our years of experience have enabled us to develop the right marketing plans for all types of manufacturing companies. We know how to best reach their audience, how to best communicate with them and how to move them to buy.
83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000,
while 70% review four or more on purchases greater than $10,000. 1
Knowing how your audience finds products and makes buying decisions is key to successful marketing. If you are not utilizing every marketing channel to reach your prospects and customers, you are falling behind your competitors. CGT Marketing knows how to guide mechanical engineers and buyers down the buying journey, from the initial introduction to lead conversion. We can help you maintain customer loyalty and increase your bottom line through smart, strategic marketing services specifically for the mechanical products industry.
52% of engineers have an average of three to four interactions (e.g. visits to website, read emails, visit trade show booth)
with a vendor before communicating with them. 2
Long before a potential client ever makes contact with a member of your sales staff, they’ve performed a search for a product, assessed your offerings via a website, and compared your services with others. This is part of the new paradigm in your marketing efforts. Engineers and buyers would prefer to “sell themselves” before speaking with a representative. Therefore it is critical your website, and all communications, reflect this new marketing environment. Insight into the motivations that lead buyers to your webpage, what keeps them there, and the content that leads to buyer decisions is key to driving sales.
CGT Marketing has the experience to drive engineers and buyers through the sales funnel in every part of their interaction with your product, from the initial search to the final conversion. We are marketing experts with the vision necessary to hone in on what buyers are looking for. Let us help you create, optimize and integrate all of your marketing efforts to draw in new clients and strengthen your existing relationships.
The global medical technology industry will bring in $594.5 billion in revenue by 2024.3
The global medical products industry is rapidly growing, and if you want to join this wave of revenue opportunity, you will need to compete with some intense competition. To gain an edge in medical product sales to hospitals, doctors, dentists and other healthcare professionals, your marketing strategy should be top priority.
CGT Marketing knows how, and where, to target the medical audience and boost your exposure. From designing a website that highlights your credibility and expertise to targeting leads through social media and digital strategies, we’ll help you develop your brand identity and increase your lead conversion.
The number one source of new customers among industrial and technological companies are leads from
digital marketing activities. 4
Marketers of electrical equipment and products are increasing their marketing spending across the board to make use of new opportunities. Some of the most effective marketing tactics right now are video, case studies, search marketing, and social media. To become, or remain, a top-performing company in your field, your marketing efforts must continually adapt to the changing selling environment. Content-rich websites, informative emails and blogs, banner ads, webinars, and video content are all proven ways to increase your reach in the
CGT Marketing has the experience and know-how to effectively promote and build sales for manufacturing companies. We are continually testing and adapting to the changing marketing environment. We know what works and what doesn’t. Let us help you increase conversions, acquire leads and establish your company as a respected supplier in the electrical equipment and products industry.
1. IEEE GlobalSpec 2019 Smart Marketing for Engineers
2. IEEE GlobalSpec 2019 Smart Marketing for Engineers
3. Statista Worldwide Medical Technology Revenue
4. Marketing Engineering 2018 Budget Trends Industrial Technology Marketing