Leadership – how you lead the business or the department you manage – is the new face of marketing.
It’s not the campaigns, media buys or the “top 50 ways to increase sales” that will sustain your business long-term; it’s your leadership qualities and the culture instilled in your team. The degree of success for your business rests solely within you and your leadership qualities.
Leaders have visions of the kind of success they want for their companies and develop plans to reach that success. They are acutely aware of their company’s position in the marketplace and no matter how successfully the company operates, they’re readily prepared to face the threats of competitors with better offerings. For that reason, good leaders work on competing for tomorrow rather than for today.
Leaders are the face, personality and culture of the company. Their beliefs are marketed through their profiles in the community and through their teams’ interactions with customers.
In every business – this one fact can be sure – there is a direct relationship between profits and company leadership.