While most companies focus on marketing their products and services, many are missing a huge opportunity by not marketing themselves as a great company for employees.
Talented people naturally want to work for great employers, and those who appreciate their employees. Furthermore, customers prefer to purchase products and services from companies that tell the story of their strong employee culture. It’s a sales point that can differentiate your company from others.
In addition, by marketing yourself as a great employer, you continuously build up your resource file with names of those talented people who would like to work for you, thus minimizing your time and costs of recruiting when positions need to be filled immediately.