Everyone knows the famous phrase, “Once upon a time.” Being told stories as kids leaves an ever-lasting impression. Businesses are finally realizing that stories are an important part of a marketing plan because they’re memorable. A well-communicated, interesting story about your company lasts longer than a typical ad or a brochure.
If your company could tell a story, what would it be? Would it take a history-of-the-company angle or a differentiation-of-product approach? Would you connect with potential customers by telling them interesting things about your employees or your special culture?
Developing a company story is one of those easier-said-than-done exercises – but the reward is great, simply because your customers will remember you. A sound marketing plan isn’t enough. Being successful takes a great story that defines and differentiates your business and is incorporated into your plan.