Using QR Codes as Marketing Tools

With the increasingly popularity of smartphones, QR (Quick Response) Codes are ready to go mainstream and play an important role in linking your customers and clients to valuable digital content via their smartphone.

Manufacturing companies are putting QR codes on their catalogues and packaging to provide additional selling information or instructions.

Retailers and service companies are placing QR Codes on merchandise, promotional products, store fronts, for-sale signs, menus, print ads and business cards to tell additional stories about their products, such as up-selling opportunities, testimonials and product reviews. To find out which scanner is best for your smartphone model, search online for “QR Code readers.” To learn how to generate and send a code back to your digital content, search “QR Code generators.” The smartphone scanners and generators are free; all you provide is the content for viewing.