The question many business executives are asking lately with regard to social media seems to be “What’s the return on investment?”
There may not be a solid answer for you so far – especially if you’re seeking a monetary return. Social media is a transformational way of communicating and its effects have yet to be fully seen.
The best return on your investment right now is the realization that you’re building a solid relationship with your customers online, much in the same way you do offline.
Whether it’s through Twitter, Facebook, Pinterest, LinkedIn, or any other tool that comes along, social media is a valuable way to interact directly with your target audience. They can contact you with questions, problems, concerns or appreciation.
In the long term, is there anything more valuable than getting to know the people who are interested in your product or service? We think not.